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CRM · head to head

Kylas vs ServiceNow

Kylas logo

Kylas

CRM

Indian sales CRM sold at a flat monthly rate with unlimited users instead of per seat

From
Free
Free plan
Yes
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No

The short version

  • Only Kylas has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kylas unlimited users only moves the meter rather than removing it: records are capped, and expanding beyond one hundred thousand costs 500 INR per twenty thousand, which becomes the real cost driver for any business with a large lead database.; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Kylas covers Unlimited users on every plan, ServiceNow covers ITSM.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kylas and ServiceNow actually diverge.

Attributes where Kylas and ServiceNow differ
AttributeKylasServiceNow
Starting priceFreeOn request
Pricing modelFlat rate per month, unlimited usersquote
Free tierYesNo
CategoryCRMCustomer Support
FoundedUnknown2004

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kylas

  • Unlimited users on every plan
  • Lead and deal management
  • Record based limits
  • Workflow automation
  • Quotation management
  • Telephony integrations
  • WhatsApp and SMS
  • BI analytics add-on

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Kylas

  • A twenty five person Indian inside sales team where per seat CRM pricing would cost several times a flat monthly ratenot ServiceNow
  • A company that wants every employee including support and delivery staff to see customer records without buying them seatsnot ServiceNow
  • A business with high sales headcount turnover that does not want to renegotiate licence counts every quarternot ServiceNow
  • An Indian SME needing native WhatsApp, IndiaMART and local telephony connections rather than a Western CRM with adaptersnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Kylas
  • Digital transformationnot Kylas
  • Workflow automationnot Kylas

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kylas

  • Unlimited users only moves the meter rather than removing it: records are capped, and expanding beyond one hundred thousand costs 500 INR per twenty thousand, which becomes the real cost driver for any business with a large lead database.
  • Core functionality such as workflows, email templates and email tracking is sold as separate add-ons from 500 to 800 INR a month, so the advertised flat rate is not what an automated sales operation actually pays.
  • The free Embark plan caps records at ten thousand and explicitly cannot be expanded, so it is a trial with no upgrade path in place rather than a workable long term free tier.
  • Kylas is built around Indian sales practice and its integration marketplace is dominated by Indian telephony, payments and lead sources, which makes it a poor fit for companies selling primarily into Europe or North America.
  • Onboarding is charged at 25,000 INR one-off with training at 5,000 INR per three hour session, so first year cost is meaningfully above twelve months of subscription.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Kylas

Free
  • EmbarkFree
    • Free for life
    • Unlimited users
    • Ten thousand records, not expandable
  • Elevate$12999/month
    • Flat rate for unlimited users, not per seat
    • One hundred thousand records, expandable
    • Quarterly, half-yearly and annual billing terms
  • Exceed$undefined/month
    • Custom pricing
    • Unlimited users
    • Around 1.1 million records, adjustable

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Kylas if

  • You need unlimited users on every plan.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want lead and deal management.

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.

Questions people ask

Is Kylas or ServiceNow better?
Neither clearly leads. Kylas starts at Free and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kylas or ServiceNow?
Kylas has a free tier; the other does not. Paid plans start at Free for Kylas and On request for ServiceNow.
Does Kylas or ServiceNow run on more platforms?
Kylas runs on Web, iOS, Android. ServiceNow runs on Web, Ios, Android.
Can I use Kylas for free?
Yes. Kylas has a free tier, so you can try it without paying. ServiceNow starts at On request.
What is Kylas best used for?
Kylas is most often used for a twenty five person indian inside sales team where per seat crm pricing would cost several times a flat monthly rate, a company that wants every employee including support and delivery staff to see customer records without buying them seats, a business with high sales headcount turnover that does not want to renegotiate licence counts every quarter, an indian sme needing native whatsapp, indiamart and local telephony connections rather than a western crm with adapters. Of those, a twenty five person indian inside sales team where per seat crm pricing would cost several times a flat monthly rate and a company that wants every employee including support and delivery staff to see customer records without buying them seats are not what ServiceNow is typically brought in for.
What can Kylas do that ServiceNow cannot?
Kylas covers Unlimited users on every plan, Lead and deal management, Record based limits, Workflow automation. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows.

Answered from the vendors’ own pages

Kylas: What does Kylas cost?

The Elevate plan is a flat rate of about 12,999 INR per month for unlimited users, with quarterly, half-yearly and annual terms. There is a free Embark plan and a custom Exceed tier.

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Kylas: Does unlimited users really mean unlimited?

Yes for seats. The limit is on records: ten thousand on the free plan, one hundred thousand on Elevate, expandable at 500 INR per twenty thousand.

ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Kylas: What is not included in the flat rate?

Workflows, email templates, email tracking, the security module and BI analytics are add-ons from 500 to 5,000 INR per month. Onboarding is 25,000 INR one-off.

ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
Kylas: Is it usable outside India?

It works, but the integration marketplace and sales workflows are built for the Indian market and the pricing is quoted in rupees.

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