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CRM · head to head

LeadSquared vs Missive

LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Free plan
No
Full reviewWebsite
Missive logo

Missive

Customer Support

Team inbox and chat for productive teams

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Missive has a free tier, so it costs nothing to try first.
  • Each has a real cost: LeadSquared marketing Pro limited to 100,000 emails monthly; Missive each plan caps users rather than only pricing them, at 5 on Starter and 50 on Productive
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which LeadSquared and Missive actually diverge.

Attributes where LeadSquared and Missive differ
AttributeLeadSquaredMissive
Starting price$1200/yearFree
Free tierNoYes
PlatformsWebWeb, Ios, Android, Mac, Windows
CategoryCRMCustomer Support
FoundedUnknown2015

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadSquared

Nothing recorded that Missive does not also cover.

Only in Missive

  • Shared inbox
  • Team chat
  • Email
  • Tasks
  • Calendar
  • WhatsApp
  • SMS
  • Asana

What people use each for

The jobs each tool is most often brought in to do.

LeadSquared

  • Email marketing automationnot Missive
  • Marketing automation for agenciesnot Missive

Missive

  • Shared team inbox across email, SMS and social messagesnot LeadSquared
  • Collaborating on customer conversations with internal comments and tasksnot LeadSquared

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Missive

  • Each plan caps users rather than only pricing them, at 5 on Starter and 50 on Productive
  • Integrations, automation rules and API access all require the Productive plan at $24 per user per month
  • Rules are capped at 1,000 per workspace even on the paid tiers
  • SAML SSO and IP restriction are Business only at $36 per user per month
  • AI features need either Missive AI credits or a bring your own key arrangement rather than being included

Pricing, plan by plan

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Missive

Free
  • FreeFree
    • 3 users
    • Basic features
    • Email & chat
  • Starter$14/month
    • Unlimited users
    • Shared inboxes
    • Rules & automation
  • Productive$18/month
    • Starter + Calendars
    • WhatsApp
    • SMS
  • Business$26/month
    • Productive + API
    • SAML SSO
    • Priority support

Which should you pick?

Choose LeadSquared if

Nothing in the data separates LeadSquared from Missive on the points above - pick on price and on how each one feels to use.

LeadSquared review

Choose Missive if

  • You need shared inbox.
  • You want to start without paying.
  • You work on Web, Ios, Android, Mac, Windows.
  • You also want team chat.
Missive review

Questions people ask

Is LeadSquared or Missive better?
Neither clearly leads. LeadSquared starts at $1200/year and Missive at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadSquared or Missive?
Missive has a free tier; the other does not. Paid plans start at $1200/year for LeadSquared and Free for Missive.
Does LeadSquared or Missive run on more platforms?
LeadSquared runs on Web. Missive runs on Web, Ios, Android, Mac, Windows.
Can I use Missive for free?
Yes. Missive has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is LeadSquared best used for?
LeadSquared is most often used for email marketing automation, marketing automation for agencies. Of those, email marketing automation and marketing automation for agencies are not what Missive is typically brought in for.
What can LeadSquared do that Missive cannot?
Missive covers Shared inbox, Team chat, Email, Tasks.

Answered from the vendors’ own pages

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
Missive: How much does Missive cost per month?

Missive charges $14/user/month for Starter (up to 5 users), $24/user/month for Productive (up to 50 users), and $36/user/month for Business (unlimited users).

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
Missive: Is there a free trial available?

Yes, Missive offers a 30-day free trial with no credit card required to start.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
Missive: Does Missive offer yearly billing discounts?

Yes, Missive provides a 20% discount for yearly billing compared to monthly pricing on all plans.

Source
Missive: Which plan includes SSO authentication?

The Business Plan at $36/user/month includes SAML SSO, IP restriction, and advanced analytics features.

Source
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