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CRM · head to head

lemlist vs ServiceNow

lemlist logo

lemlist

CRM

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From
$55/month
Free plan
No
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: lemlist covers Multichannel sequences, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which lemlist and ServiceNow actually diverge.

Attributes where lemlist and ServiceNow differ
AttributelemlistServiceNow
Starting price$55/monthOn request
Pricing modelsubscriptionquote
Platformsweb, apiWeb, Ios, Android
CategoryCRMCustomer Support
Founded20182004

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in lemlist

  • Multichannel sequences
  • Lead database
  • Deliverability hub
  • AI agents
  • CRM integrations
  • API, CLI and MCP access

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

lemlist

  • Running multichannel outbound campaigns across email and LinkedInnot ServiceNow
  • Finding verified emails and phone numbers for prospectsnot ServiceNow
  • Protecting sender reputation with automated inbox warm-upnot ServiceNow
  • Combining calling and messaging into a single outreach sequencenot ServiceNow

ServiceNow

  • Enterprise IT managementnot lemlist
  • Digital transformationnot lemlist
  • Workflow automationnot lemlist

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

lemlist

  • No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
  • Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
  • Advanced AI agent capabilities are newer and less proven than long-established outreach features.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

lemlist

$55/month
  • Email$55/month
    • 50,000 emails/month
    • Unlimited users
    • Email and phone finder
  • Multichannel$87/month
    • Unlimited emails and messages
    • 5 senders per user
    • LinkedIn, SMS and WhatsApp automation
  • Enterprise$undefined/mo
    • 5+ users minimum
    • Dedicated account manager
    • SSO/SAML security

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose lemlist if

  • You need multichannel sequences.
  • You work on web, api.
  • You also want lead database.
lemlist review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is lemlist or ServiceNow better?
Neither clearly leads. lemlist starts at $55/month and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, lemlist or ServiceNow?
lemlist starts at $55/month and ServiceNow at On request.
Does lemlist or ServiceNow run on more platforms?
lemlist runs on web, api. ServiceNow runs on Web, Ios, Android.
What is lemlist best used for?
lemlist is most often used for running multichannel outbound campaigns across email and linkedin, finding verified emails and phone numbers for prospects, protecting sender reputation with automated inbox warm-up, combining calling and messaging into a single outreach sequence. Of those, running multichannel outbound campaigns across email and linkedin and finding verified emails and phone numbers for prospects are not what ServiceNow is typically brought in for.
What can lemlist do that ServiceNow cannot?
lemlist covers Multichannel sequences, Lead database, Deliverability hub, AI agents. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows.

Answered from the vendors’ own pages

lemlist: What does lemlist cost?

lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
lemlist: Is there a free plan, and what are its limits?

lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
lemlist: What does lemlist integrate with?

lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
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