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Customer Support · head to head

Ameyo vs LeadSquared

Ameyo logo

Ameyo

Customer Support

Omnichannel contact centre software available on-premise, cloud or hybrid

From
On request
Free plan
No
Full reviewWebsite
LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Ameyo no pricing is published anywhere for any deployment model, so budgeting requires a sales cycle and there is no way to sanity-check a quote against a public rate card.; LeadSquared marketing Pro limited to 100,000 emails monthly
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Ameyo and LeadSquared actually diverge.

Attributes where Ameyo and LeadSquared differ
AttributeAmeyoLeadSquared
Starting priceOn request$1200/year
Pricing modelquotesubscription
PlatformsWeb, On-premise, Private cloud, iOS, AndroidWeb
CategoryCustomer SupportCRM

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ameyo

  • Predictive and progressive dialling
  • Omnichannel routing
  • On-premise deployment
  • Omnichannel helpdesk
  • Quality monitoring
  • Ameyo XTRM
  • Compliance controls
  • Supervisor analytics

Only in LeadSquared

Nothing recorded that Ameyo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Ameyo

  • An Indian bank or insurer is barred by data localisation or internal policy from putting customer call recordings in a public cloud, and needs a contact centre platform that installs on its own infrastructure.not LeadSquared
  • A collections or telesales operation with hundreds of agents needs predictive dialling tuned for high contact volume, which the light cloud phone systems do not provide.not LeadSquared
  • A BPO serving Indian and Middle Eastern clients needs one platform that can be deployed on-premise for one client and in the cloud for another without retraining supervisors.not LeadSquared
  • An organisation wants voice, WhatsApp and email handled on a single agent desktop in a market where WhatsApp is the dominant customer channel.not LeadSquared

LeadSquared

  • Email marketing automationnot Ameyo
  • Marketing automation for agenciesnot Ameyo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ameyo

  • No pricing is published anywhere for any deployment model, so budgeting requires a sales cycle and there is no way to sanity-check a quote against a public rate card.
  • On-premise deployment means you also buy servers, telephony connectivity, professional services and ongoing administration, and the licence is often the smaller half of the true cost.
  • The Exotel acquisition has moved investment towards the newer XTRM cloud line, which creates a real question about how long the classic on-premise product will receive substantial development.
  • It is engineered around large agent counts in low-cost labour markets, so a twenty-seat Western operation gets an interface and an implementation process designed for a very different scale.
  • Self-service is limited: unlike Talkdesk or Five9 there is no meaningful way to trial, configure and launch without vendor involvement, so time to first call is measured in weeks rather than days.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Pricing, plan by plan

Ameyo

On request
  • Ameyo Cloud Contact Centre$undefined/year
    • Voice, omnichannel routing and dialler
    • Per agent licensing
    • No published rate card
  • Ameyo On-Premise$undefined/year
    • Installed on customer infrastructure
    • Perpetual or subscription licensing
    • Professional services and hardware costed separately
  • Ameyo XTRM by Exotel$undefined/year
    • CCaaS line with conversational AI
    • Quoted on application

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Which should you pick?

Choose Ameyo if

  • You need predictive and progressive dialling.
  • You work on Web, On-premise, Private cloud, iOS, Android.
  • You also want omnichannel routing.
Ameyo review

Choose LeadSquared if

Nothing in the data separates LeadSquared from Ameyo on the points above - pick on price and on how each one feels to use.

LeadSquared review

Questions people ask

Is Ameyo or LeadSquared better?
Neither clearly leads. Ameyo starts at On request and LeadSquared at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ameyo or LeadSquared?
Ameyo starts at On request and LeadSquared at $1200/year.
Does Ameyo or LeadSquared run on more platforms?
Ameyo runs on Web, On-premise, Private cloud, iOS, Android. LeadSquared runs on Web.
What is Ameyo best used for?
Ameyo is most often used for an indian bank or insurer is barred by data localisation or internal policy from putting customer call recordings in a public cloud, and needs a contact centre platform that installs on its own infrastructure., a collections or telesales operation with hundreds of agents needs predictive dialling tuned for high contact volume, which the light cloud phone systems do not provide., a bpo serving indian and middle eastern clients needs one platform that can be deployed on-premise for one client and in the cloud for another without retraining supervisors., an organisation wants voice, whatsapp and email handled on a single agent desktop in a market where whatsapp is the dominant customer channel.. Of those, an indian bank or insurer is barred by data localisation or internal policy from putting customer call recordings in a public cloud, and needs a contact centre platform that installs on its own infrastructure. and a collections or telesales operation with hundreds of agents needs predictive dialling tuned for high contact volume, which the light cloud phone systems do not provide. are not what LeadSquared is typically brought in for.
What can Ameyo do that LeadSquared cannot?
Ameyo covers Predictive and progressive dialling, Omnichannel routing, On-premise deployment, Omnichannel helpdesk.

Answered from the vendors’ own pages

Ameyo: Is Ameyo still a separate product after the Exotel acquisition?

Yes. It is branded Ameyo by Exotel and keeps its own website, product line and roadmap. It has not been folded into the Exotel product.

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
Ameyo: Can I still deploy Ameyo on-premise?

Yes, and it is one of the few remaining contact centre platforms offering a genuine on-premise install alongside cloud and hybrid.

LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
Ameyo: What does Ameyo cost?

It is quote-only. Nothing is published for cloud or on-premise, and on-premise adds infrastructure and professional services on top of licensing.

LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
Ameyo: Where is it sold?

Primarily India and Southeast Asia, with customers in the Middle East and Africa. It is not a mainstream choice in Europe or North America.

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