Softwr

Email Marketing · head to head

RD Station Marketing vs Sailthru

RD Station Marketing logo

RD Station Marketing

Email Marketing

Marketing automation for growing businesses

From
Free
Rated
-
Full reviewWebsite
Sailthru logo

Sailthru

Email Marketing

Retail and publisher email personalisation, now one product inside the Marigold portfolio

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only RD Station Marketing has a free tier, so it costs nothing to try first.
  • Each has a real cost: RD Station Marketing pro plan requires 12-month contract lock-in and additional R$ 2,699 implementation fee. Enterprise plan pricing not disclosed.; Sailthru the product sits in a portfolio with several overlapping platforms under one owner, so roadmap investment is a portfolio decision rather than a product decision and is worth asking about in writing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which RD Station Marketing and Sailthru actually diverge.

Attributes where RD Station Marketing and Sailthru differ
AttributeRD Station MarketingSailthru
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, REST API

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in RD Station Marketing

Nothing recorded that Sailthru does not also cover.

Only in Sailthru

  • Interest profiles
  • Personalisation engine
  • Prediction Manager
  • Site personalisation
  • Zephyr templating
  • Lifecycle optimiser

What people use each for

The jobs each tool is most often brought in to do.

RD Station Marketing

  • Nurturing leads across email and WhatsApp with automated sequencesnot Sailthru
  • Managing sales pipelines with direct WhatsApp deal negotiationsnot Sailthru
  • Consolidating omnichannel support across WhatsApp, email, and chatnot Sailthru
  • Building email campaigns and landing pages without codingnot Sailthru
  • Prioritizing high-probability leads with AI qualificationnot Sailthru

Sailthru

  • A publisher sending a personalised daily newsletter assembled per reader from a content cataloguenot RD Station Marketing
  • A retailer that wants email and on-site recommendations driven by the same affinity modelnot RD Station Marketing
  • High-cadence sending where per-recipient content assembly matters more than journey branchingnot RD Station Marketing
  • Teams that want churn and lifetime value scores available as native campaign conditions rather than imported fieldsnot RD Station Marketing

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

RD Station Marketing

  • Pro plan requires 12-month contract lock-in and additional R$ 2,699 implementation fee. Enterprise plan pricing not disclosed.

Sailthru

  • The product sits in a portfolio with several overlapping platforms under one owner, so roadmap investment is a portfolio decision rather than a product decision and is worth asking about in writing.
  • Pricing counts stored profiles, so retained inactive readers keep costing money long after they stopped opening anything.
  • On-site personalisation requires a developer to implement the JavaScript and maintain the content feed, which puts the highest-value feature behind engineering time.
  • Zephyr is a proprietary templating language, so template maintenance skills are scarce compared with the Liquid syntax used by most competitors.
  • It is built for high-cadence content and retail sending, and B2B lifecycle programmes with long sales cycles sit poorly on the model.

Pricing, plan by plan

RD Station Marketing

Free
  • Light Plan$16/month
    • Up to 1,000 active contacts
    • Special promotional pricing from USD 18 to USD 16/month
    • No lock-in contract
  • Basic Plan$72/month
    • Up to 1,000 contacts
    • Special promotional pricing from USD 112 to USD 72/month
    • No lock-in contract
  • Pro Plan$159/month
    • Up to 3,000 contacts
    • Mandatory 12-month annual contract
    • Required implementation fee of R$ 2,699
  • Enterprise Plan$undefined/mo
    • Custom pricing for bases exceeding 100,000 contacts
    • Maximum flexibility with unlimited users
    • Highest email send limits

Sailthru

On request
  • Sailthru$undefined/year
    • Priced on stored profiles and send volume
    • Site personalisation and prediction features licensed by module
    • Annual contract through Marigold

Which should you pick?

Choose RD Station Marketing if

  • You want to start without paying.
RD Station Marketing review

Choose Sailthru if

  • You need interest profiles.
  • You work on Web, REST API.
  • You also want personalisation engine.
Sailthru review

Questions people ask

Is RD Station Marketing or Sailthru better?
Neither clearly leads. RD Station Marketing starts at Free and Sailthru at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, RD Station Marketing or Sailthru?
RD Station Marketing has a free tier; the other does not. Paid plans start at Free for RD Station Marketing and On request for Sailthru.
Does RD Station Marketing or Sailthru run on more platforms?
RD Station Marketing runs on Web. Sailthru runs on Web, REST API.
Can I use RD Station Marketing for free?
Yes. RD Station Marketing has a free tier, so you can try it without paying. Sailthru starts at On request.
What is RD Station Marketing best used for?
RD Station Marketing is most often used for nurturing leads across email and whatsapp with automated sequences, managing sales pipelines with direct whatsapp deal negotiations, consolidating omnichannel support across whatsapp, email, and chat, building email campaigns and landing pages without coding. Of those, nurturing leads across email and whatsapp with automated sequences and managing sales pipelines with direct whatsapp deal negotiations are not what Sailthru is typically brought in for.
What can RD Station Marketing do that Sailthru cannot?
Sailthru covers Interest profiles, Personalisation engine, Prediction Manager, Site personalisation.

Answered from the vendors’ own pages

RD Station Marketing: Does RD Station Marketing offer a free trial?

Yes. RD Station Marketing offers a 10-day free trial without requiring a credit card. No automatic charges apply after the trial ends.

Source
Sailthru: Who owns Sailthru now?

Marigold, formerly CM Group, which also owns Campaign Monitor, Emma, Selligent, Liveclicker and Cheetah Digital.

RD Station Marketing: What is the cheapest RD Station Marketing plan?

The Light Plan is the cheapest at USD 16/month (promotional pricing down from USD 18) for up to 1,000 active contacts with no contract lock-in.

Source
Sailthru: Does that affect the roadmap?

It can. Overlapping products in one portfolio compete for investment, so ask which platform is the strategic one for your segment before signing multi-year.

RD Station Marketing: Does RD Station Marketing have a contract requirement?

Light and Basic plans have no lock-in contracts. The Pro plan requires a mandatory 12-month annual contract plus an implementation fee of R$ 2,699.

Source
Sailthru: Is it worth it just for newsletters?

For personalised daily newsletters at publisher scale it remains one of the strongest options. For simple broadcast sending it is heavily over-specified.

Share

Related pages

More on RD Station Marketing

More on Sailthru

Keep looking

Other head to heads