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Email Marketing · head to head

Attentive vs RD Station Marketing

Attentive logo

Attentive

Email Marketing

Enterprise SMS and email marketing for retail brands, sold on quarterly minimum spend commitments

From
On request
Rated
-
Full reviewWebsite
RD Station Marketing logo

RD Station Marketing

Email Marketing

Marketing automation for growing businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only RD Station Marketing has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attentive minimum spend commitments are use it or lose it: if quarterly usage falls short, the shortfall is invoiced anyway, which makes Attentive expensive for any brand whose sending is seasonal rather than even.; RD Station Marketing pro plan requires 12-month contract lock-in and additional R$ 2,699 implementation fee. Enterprise plan pricing not disclosed.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Attentive and RD Station Marketing actually diverge.

Attributes where Attentive and RD Station Marketing differ
AttributeAttentiveRD Station Marketing
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attentive

  • SMS-first journeys
  • Two-tap sign-up units
  • TCPA compliance tooling
  • Email channel
  • Revenue attribution
  • Concierge
  • Identity resolution
  • Negotiated order form rates

Only in RD Station Marketing

Nothing recorded that Attentive does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Attentive

  • A direct-to-consumer brand where SMS is the primary revenue channel and needs cart abandonment triggered within minutes of a sessionnot RD Station Marketing
  • A retailer capturing in-store phone numbers at the till and needing TCPA-compliant consent records to go with themnot RD Station Marketing
  • A consumer brand running SMS and email from one audience so subscribers are not messaged twice for the same promotionnot RD Station Marketing
  • A high-volume merchant with predictable year-round send patterns that can commit to a quarterly minimum and negotiate rates down against itnot RD Station Marketing

RD Station Marketing

  • Nurturing leads across email and WhatsApp with automated sequencesnot Attentive
  • Managing sales pipelines with direct WhatsApp deal negotiationsnot Attentive
  • Consolidating omnichannel support across WhatsApp, email, and chatnot Attentive
  • Building email campaigns and landing pages without codingnot Attentive
  • Prioritizing high-probability leads with AI qualificationnot Attentive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attentive

  • Minimum spend commitments are use it or lose it: if quarterly usage falls short, the shortfall is invoiced anyway, which makes Attentive expensive for any brand whose sending is seasonal rather than even.
  • No rates are published anywhere, so a buyer cannot benchmark a quote before entering a sales process, and the effective per message cost is only visible once an order form is drafted.
  • Contracts commonly run six to twelve months, so a brand that finds performance disappointing after two months still owes the balance of the term.
  • Total cost combines a platform fee, per message SMS and MMS charges and carrier pass-through fees, and MMS at two to five cents per message means image-heavy campaigns cost several times what the SMS rate suggests.
  • It is priced and built for established consumer brands, and the entry commitment puts it out of reach of small merchants that Postscript and similar tools serve on usage-based plans with no floor.

RD Station Marketing

  • Pro plan requires 12-month contract lock-in and additional R$ 2,699 implementation fee. Enterprise plan pricing not disclosed.

Pricing, plan by plan

Attentive

On request
  • Attentive$undefined/year
    • No public rate card; rates are set in an individual order form
    • Platform fee plus per message SMS and MMS charges
    • Contracts commonly six to twelve months

RD Station Marketing

Free
  • Light Plan$16/month
    • Up to 1,000 active contacts
    • Special promotional pricing from USD 18 to USD 16/month
    • No lock-in contract
  • Basic Plan$72/month
    • Up to 1,000 contacts
    • Special promotional pricing from USD 112 to USD 72/month
    • No lock-in contract
  • Pro Plan$159/month
    • Up to 3,000 contacts
    • Mandatory 12-month annual contract
    • Required implementation fee of R$ 2,699
  • Enterprise Plan$undefined/mo
    • Custom pricing for bases exceeding 100,000 contacts
    • Maximum flexibility with unlimited users
    • Highest email send limits

Which should you pick?

Choose Attentive if

  • You need sms-first journeys.
  • You work on Web, iOS, Android.
  • You also want two-tap sign-up units.
Attentive review

Choose RD Station Marketing if

  • You want to start without paying.
RD Station Marketing review

Questions people ask

Is Attentive or RD Station Marketing better?
Neither clearly leads. Attentive starts at On request and RD Station Marketing at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attentive or RD Station Marketing?
RD Station Marketing has a free tier; the other does not. Paid plans start at On request for Attentive and Free for RD Station Marketing.
Does Attentive or RD Station Marketing run on more platforms?
Attentive runs on Web, iOS, Android. RD Station Marketing runs on Web.
Can I use RD Station Marketing for free?
Yes. RD Station Marketing has a free tier, so you can try it without paying. Attentive starts at On request.
What is Attentive best used for?
Attentive is most often used for a direct-to-consumer brand where sms is the primary revenue channel and needs cart abandonment triggered within minutes of a session, a retailer capturing in-store phone numbers at the till and needing tcpa-compliant consent records to go with them, a consumer brand running sms and email from one audience so subscribers are not messaged twice for the same promotion, a high-volume merchant with predictable year-round send patterns that can commit to a quarterly minimum and negotiate rates down against it. Of those, a direct-to-consumer brand where sms is the primary revenue channel and needs cart abandonment triggered within minutes of a session and a retailer capturing in-store phone numbers at the till and needing tcpa-compliant consent records to go with them are not what RD Station Marketing is typically brought in for.
What can Attentive do that RD Station Marketing cannot?
Attentive covers SMS-first journeys, Two-tap sign-up units, TCPA compliance tooling, Email channel.

Answered from the vendors’ own pages

Attentive: How much does Attentive cost?

It does not publish rates. Costs are a platform fee plus per message charges set in your order form, with minimum spend commitments commonly around 2,000 to 3,000 USD per quarter.

RD Station Marketing: Does RD Station Marketing offer a free trial?

Yes. RD Station Marketing offers a 10-day free trial without requiring a credit card. No automatic charges apply after the trial ends.

Source
Attentive: What happens if I do not use my minimum?

You are invoiced for the shortfall at the end of the quarter. Unused commitment is not carried forward.

RD Station Marketing: What is the cheapest RD Station Marketing plan?

The Light Plan is the cheapest at USD 16/month (promotional pricing down from USD 18) for up to 1,000 active contacts with no contract lock-in.

Source
Attentive: How long is the contract?

Typically six to twelve months, billed monthly or quarterly.

RD Station Marketing: Does RD Station Marketing have a contract requirement?

Light and Basic plans have no lock-in contracts. The Pro plan requires a mandatory 12-month annual contract plus an implementation fee of R$ 2,699.

Source
Attentive: Does it do email as well as SMS?

Yes, with shared audiences and journeys, though the product was designed SMS-first and that remains its strength.

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