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Email Marketing · head to head

MailerLite vs RD Station Marketing

MailerLite logo

MailerLite

Email Marketing

Email marketing tools priced by subscriber count

From
Free
Rated
-
Full reviewWebsite
RD Station Marketing logo

RD Station Marketing

Email Marketing

Marketing automation for growing businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: MailerLite free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats; RD Station Marketing pro plan requires 12-month contract lock-in and additional R$ 2,699 implementation fee. Enterprise plan pricing not disclosed.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which MailerLite and RD Station Marketing actually diverge.

Attributes where MailerLite and RD Station Marketing differ
AttributeMailerLiteRD Station Marketing

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

MailerLite

  • Email marketing automation for small to mid-sized businessesnot RD Station Marketing
  • Newsletter campaigns with subscriber managementnot RD Station Marketing

RD Station Marketing

  • Nurturing leads across email and WhatsApp with automated sequencesnot MailerLite
  • Managing sales pipelines with direct WhatsApp deal negotiationsnot MailerLite
  • Consolidating omnichannel support across WhatsApp, email, and chatnot MailerLite
  • Building email campaigns and landing pages without codingnot MailerLite
  • Prioritizing high-probability leads with AI qualificationnot MailerLite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MailerLite

  • Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
  • Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
  • Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts

RD Station Marketing

  • Pro plan requires 12-month contract lock-in and additional R$ 2,699 implementation fee. Enterprise plan pricing not disclosed.

Pricing, plan by plan

MailerLite

Free
  • FreeFree
    • Up to 250 subscribers
    • 2,500 monthly emails
    • Email campaigns
  • Comfort$12/monthly
    • Monthly emails equal to 10x subscriber tier ceiling
    • Subscriber-dependent pricing tiers
    • Full feature set
  • Power$25/monthly
    • Unlimited monthly emails
    • Unlimited seats
    • Unlimited automations
  • Enterprise$null/custom
    • Custom pricing for 200K+ subscribers
    • Dedicated success manager
    • Priority support

RD Station Marketing

Free
  • Light Plan$16/month
    • Up to 1,000 active contacts
    • Special promotional pricing from USD 18 to USD 16/month
    • No lock-in contract
  • Basic Plan$72/month
    • Up to 1,000 contacts
    • Special promotional pricing from USD 112 to USD 72/month
    • No lock-in contract
  • Pro Plan$159/month
    • Up to 3,000 contacts
    • Mandatory 12-month annual contract
    • Required implementation fee of R$ 2,699
  • Enterprise Plan$undefined/mo
    • Custom pricing for bases exceeding 100,000 contacts
    • Maximum flexibility with unlimited users
    • Highest email send limits

Which should you pick?

Choose MailerLite if

  • You want to start without paying.
MailerLite review

Choose RD Station Marketing if

  • You want to start without paying.
RD Station Marketing review

Questions people ask

Is MailerLite or RD Station Marketing better?
Neither clearly leads. MailerLite starts at Free and RD Station Marketing at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MailerLite or RD Station Marketing?
MailerLite starts at Free and RD Station Marketing at Free.
Does MailerLite or RD Station Marketing run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use MailerLite for free?
Both have a free tier, so you can try either at no cost before committing.
What is MailerLite best used for?
MailerLite is most often used for email marketing automation for small to mid-sized businesses, newsletter campaigns with subscriber management. Of those, email marketing automation for small to mid-sized businesses and newsletter campaigns with subscriber management are not what RD Station Marketing is typically brought in for.

Answered from the vendors’ own pages

MailerLite: Can I switch between annual and monthly billing?

MailerLite offers both monthly and annual billing options. Annual billing provides a 10% discount compared to monthly billing. Both USD and EUR currency options are available for payment.

Source
RD Station Marketing: Does RD Station Marketing offer a free trial?

Yes. RD Station Marketing offers a 10-day free trial without requiring a credit card. No automatic charges apply after the trial ends.

Source
MailerLite: What happens when I exceed the monthly email limit on my plan?

On the Comfort plan, monthly emails are determined by your subscriber tier ceiling. The Power plan includes unlimited monthly emails. For precise overage details, contact MailerLite support.

Source
RD Station Marketing: What is the cheapest RD Station Marketing plan?

The Light Plan is the cheapest at USD 16/month (promotional pricing down from USD 18) for up to 1,000 active contacts with no contract lock-in.

Source
MailerLite: Is there a free plan and what are its limitations?

The Free plan supports up to 250 subscribers and 2,500 monthly emails, with access to email campaigns, 3 automations, website and landing page builder, and signup forms. No payment required to use the free plan.

Source
RD Station Marketing: Does RD Station Marketing have a contract requirement?

Light and Basic plans have no lock-in contracts. The Pro plan requires a mandatory 12-month annual contract plus an implementation fee of R$ 2,699.

Source
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