Softwr

Influencer Marketing · head to head

Influential vs Simple Analytics

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: Influential covers Creator discovery, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influential and Simple Analytics actually diverge.

Attributes where Influential and Simple Analytics differ
AttributeInfluentialSimple Analytics
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
CategoryInfluencer MarketingMarketing
Founded20132016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant

Both cover

  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Simple Analytics
  • Running large brand influencer campaigns as a managed engagementnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Influential
  • Keeping visitor data hosted in the EU for GDPR purposesnot Influential
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Influential or Simple Analytics better?
Neither clearly leads. Influential starts at On request and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at On request for Influential and Free for Simple Analytics.
Does Influential or Simple Analytics run on more platforms?
Influential runs on Web, Api. Simple Analytics runs on Web.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. Influential starts at On request.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Simple Analytics is typically brought in for.
What can Influential do that Simple Analytics cannot?
Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
Share

Related pages

More on Influential

More on Simple Analytics

Keep looking

Other head to heads