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CRM · head to head

Apptivo vs Microsoft Dynamics 365

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite
Microsoft Dynamics 365 logo

Microsoft Dynamics 365

Proposals

AI-powered business applications for intelligent enterprise

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Microsoft Dynamics 365 business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • They diverge on capability: Apptivo covers CRM core, Microsoft Dynamics 365 covers Financial management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Microsoft Dynamics 365 actually diverge.

Attributes where Apptivo and Microsoft Dynamics 365 differ
AttributeApptivoMicrosoft Dynamics 365
Starting priceOn request$50/month
Pricing modelPer user per monthsubscription
PlatformsWeb, iOS, AndroidCloud, Web, Mobile
CategoryCRMProposals
FoundedUnknown1975

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in Microsoft Dynamics 365

  • Financial management
  • Supply chain
  • Manufacturing
  • Project operations
  • Customer service
  • Microsoft 365
  • Power BI
  • Power Apps

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Microsoft Dynamics 365
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Microsoft Dynamics 365
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Microsoft Dynamics 365
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Microsoft Dynamics 365

Microsoft Dynamics 365

  • Enterprise CRM and business applications across Sales, Customer Service, Finance, Supply Chain Management, and Business Centralnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Microsoft Dynamics 365

  • Business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • Sales Order Agent and Payables Agent features require separately purchased Copilot Credits on top of the per-user license
  • Agent features additionally require a linked Azure subscription

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Microsoft Dynamics 365

$50/month
  • Finance$135/month
    • Financial management
    • Accounting
    • Budgeting
  • Supply Chain Management$165/month
    • Supply chain planning
    • Inventory management
    • Demand forecasting

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Microsoft Dynamics 365 if

  • You need financial management.
  • You work on Cloud, Web, Mobile.
  • You also want supply chain.
Microsoft Dynamics 365 review

Questions people ask

Is Apptivo or Microsoft Dynamics 365 better?
Neither clearly leads. Apptivo starts at On request and Microsoft Dynamics 365 at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Microsoft Dynamics 365?
Apptivo starts at On request and Microsoft Dynamics 365 at $50/month.
Does Apptivo or Microsoft Dynamics 365 run on more platforms?
Apptivo runs on Web, iOS, Android. Microsoft Dynamics 365 runs on Cloud, Web, Mobile.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Microsoft Dynamics 365 is typically brought in for.
What can Apptivo do that Microsoft Dynamics 365 cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Microsoft Dynamics 365 covers Financial management, Supply chain, Manufacturing, Project operations.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Microsoft Dynamics 365: What are the pricing options for Microsoft Dynamics 365?

Microsoft does not publish specific pricing on its main Dynamics 365 page. Each application (Sales, Customer Service, Finance, Supply Chain Management, Business Central) has separate pricing that must be obtained by contacting Microsoft sales or visiting application-specific pricing pages.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Microsoft Dynamics 365: Does Dynamics 365 offer a free tier or trial?

No free tier information is published on the main landing page. Customers must contact sales to discuss trial availability or pricing options for their specific use case.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

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