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Customer Support · head to head

Groove vs HubSpot Service Hub

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite
HubSpot Service Hub logo

HubSpot Service Hub

Customer Support

Customer service software for scaling companies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot Service Hub has a free tier, so it costs nothing to try first.
  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; HubSpot Service Hub the free tier is capped at 2 users
  • They diverge on capability: Groove covers Shared inbox, HubSpot Service Hub covers Ticketing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Groove and HubSpot Service Hub actually diverge.

Attributes where Groove and HubSpot Service Hub differ
AttributeGrooveHubSpot Service Hub
Starting price$12/monthFree
Free tierNoYes
Founded20112006

Identical on both: pricing model (subscription), platforms (Web, Ios, Android), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Automation rules
  • Collision detection
  • Zapier
  • Trello
  • Jira
  • SSL
  • 2FA

Only in HubSpot Service Hub

  • Ticketing
  • Customer feedback
  • Conversational bots
  • HubSpot CRM
  • Zoom
  • Microsoft Teams
  • SOC2
  • SSO

Both cover

  • Knowledge base
  • Live chat
  • Reporting
  • Slack
  • Salesforce
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot HubSpot Service Hub
  • Handling email, chat and messaging support in one queuenot HubSpot Service Hub

HubSpot Service Hub

  • Shared inbox and ticketing for a support teamnot Groove
  • Knowledge base and customer self-servicenot Groove
  • Live chat and chatbots on a websitenot Groove
  • Customer feedback surveys and CSATnot Groove
  • Support reporting tied into the HubSpot CRMnot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

HubSpot Service Hub

  • The free tier is capped at 2 users
  • Professional carries a one-off onboarding fee of $1,500, and Enterprise $3,500, on top of the seat price
  • Seats are $90 a month billed monthly against $100 billed annually on Professional, so the annual commitment is not the cheaper option per month
  • AI features run on monthly credits, 500 on Starter and 3,000 on Professional, which do not roll over
  • Extra credits cost $0.010 each once the monthly allocation is spent

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

HubSpot Service Hub

Free
  • FreeFree
    • Contact management
    • Ticketing
    • Team email
  • Starter$10/month
    • Simple ticket automation
    • Multiple ticket pipelines
    • Live chat
  • Professional$100/month
    • Help desk workspace
    • Customer success workspace
    • Customer agent
  • Enterprise$150/month
    • Skill-based routing
    • Conditional SLAs
    • Customer journey analytics

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want automation rules.
Groove review

Choose HubSpot Service Hub if

  • You need ticketing.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want customer feedback.
HubSpot Service Hub review

Questions people ask

Is Groove or HubSpot Service Hub better?
Neither clearly leads. Groove starts at $12/month and HubSpot Service Hub at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or HubSpot Service Hub?
HubSpot Service Hub has a free tier; the other does not. Paid plans start at $12/month for Groove and Free for HubSpot Service Hub.
Does Groove or HubSpot Service Hub run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use HubSpot Service Hub for free?
Yes. HubSpot Service Hub has a free tier, so you can try it without paying. Groove starts at $12/month.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what HubSpot Service Hub is typically brought in for.
What can Groove do that HubSpot Service Hub cannot?
Groove covers Shared inbox, Automation rules, Collision detection, Zapier. HubSpot Service Hub covers Ticketing, Customer feedback, Conversational bots, HubSpot CRM. Both handle Knowledge base, Live chat, Reporting, Slack.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
HubSpot Service Hub: How much does HubSpot Service Hub cost per user?

Free plan at $0/month. Starter at $10/month per seat (new customers; regular $20/month), Professional at $100/month per seat, Enterprise at $150/month per seat.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
HubSpot Service Hub: What is the free trial length for HubSpot Service Hub?

A 14-day free trial is available for evaluating Service Hub functionality before commitment to a paid plan.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
HubSpot Service Hub: Does HubSpot Service Hub have a free permanent plan?

Yes, the free plan includes contact management, ticketing, and team email features at $0/month with no credit card required.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
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