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HARO vs Muck Rack

HARO logo

HARO

News

Help A Reporter Out - connecting journalists with expert sources

From
Free
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only HARO has a free tier, so it costs nothing to try first.
  • Each has a real cost: HARO hARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023); Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: HARO covers Daily journalist queries, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HARO and Muck Rack actually diverge.

Attributes where HARO and Muck Rack differ
AttributeHAROMuck Rack
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, EmailWeb, Browser-extension
Founded20082009

Identical on both: user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HARO

  • Daily journalist queries
  • Source submissions
  • Query archives
  • Response tracking
  • Source directory
  • Email matching
  • Profile management
  • Email

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HARO

  • Finding expert sourcesnot Muck Rack
  • Press coveragenot Muck Rack
  • Expert positioningnot Muck Rack
  • Media relationsnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot HARO
  • Monitoring coverage and measuring PR resultsnot HARO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HARO

  • HARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

HARO

Free
  • FreeFree
    • Daily email alerts
    • Query submissions
    • Source directory
  • Pro$19.99/month
    • Advanced features
    • Priority support
    • Analytics

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose HARO if

  • You need daily journalist queries.
  • You want to start without paying.
  • You work on Web, Email.
  • You also want source submissions.
HARO review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is HARO or Muck Rack better?
Neither clearly leads. HARO starts at Free and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HARO or Muck Rack?
HARO has a free tier; the other does not. Paid plans start at Free for HARO and On request for Muck Rack.
Does HARO or Muck Rack run on more platforms?
HARO runs on Web, Email. Muck Rack runs on Web, Browser-extension.
Can I use HARO for free?
Yes. HARO has a free tier, so you can try it without paying. Muck Rack starts at On request.
What is HARO best used for?
HARO is most often used for finding expert sources, press coverage, expert positioning, media relations. Of those, finding expert sources and press coverage are not what Muck Rack is typically brought in for.
What can HARO do that Muck Rack cannot?
HARO covers Daily journalist queries, Source submissions, Query archives, Response tracking. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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