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Business Wire vs HARO

Business Wire logo

Business Wire

News

Global news distribution and regulatory disclosure

From
On request
Rated
-
Full reviewWebsite
HARO logo

HARO

News

Help A Reporter Out - connecting journalists with expert sources

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HARO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Business Wire no transparent pricing published for press release distribution services; HARO hARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)
  • They diverge on capability: Business Wire covers News distribution, HARO covers Daily journalist queries.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Business Wire and HARO actually diverge.

Attributes where Business Wire and HARO differ
AttributeBusiness WireHARO
Starting priceOn requestFree
Pricing modelusage-basedfreemium
Free tierNoYes
PlatformsWebWeb, Email
Founded19612008

Identical on both: user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Business Wire

  • News distribution
  • SEC/SEDAR filing
  • Multimedia support
  • Tradeshownews
  • News analytics
  • Bloomberg Terminal
  • Thomson Reuters
  • Google Finance

Only in HARO

  • Daily journalist queries
  • Source submissions
  • Query archives
  • Response tracking
  • Source directory
  • Email matching
  • Profile management
  • Email

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Business Wire

  • Earnings releasesnot HARO
  • SEC filingsnot HARO
  • Corporate announcementsnot HARO
  • Product launchesnot HARO
  • M&A newsnot HARO

HARO

  • Finding expert sourcesnot Business Wire
  • Press coveragenot Business Wire
  • Expert positioningnot Business Wire
  • Media relationsnot Business Wire

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Business Wire

  • No transparent pricing published for press release distribution services

HARO

  • HARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)

Pricing, plan by plan

Business Wire

On request
  • US Local$525/one-time
    • Local distribution
    • Online posting
    • Basic analytics
  • US Regional$875/one-time
    • Regional distribution
    • Wire services
    • Enhanced analytics
  • US National$1525/one-time
    • National distribution
    • Full wire coverage
    • Premium analytics
  • GlobalFree
    • International reach
    • Translation services
    • Custom circuits

HARO

Free
  • FreeFree
    • Daily email alerts
    • Query submissions
    • Source directory
  • Pro$19.99/month
    • Advanced features
    • Priority support
    • Analytics

Which should you pick?

Choose Business Wire if

  • You need news distribution.
  • You also want sec/sedar filing.
Business Wire review

Choose HARO if

  • You need daily journalist queries.
  • You want to start without paying.
  • You work on Web, Email.
  • You also want source submissions.
HARO review

Questions people ask

Is Business Wire or HARO better?
Neither clearly leads. Business Wire starts at On request and HARO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Business Wire or HARO?
HARO has a free tier; the other does not. Paid plans start at On request for Business Wire and Free for HARO.
Does Business Wire or HARO run on more platforms?
Business Wire runs on Web. HARO runs on Web, Email.
Can I use HARO for free?
Yes. HARO has a free tier, so you can try it without paying. Business Wire starts at On request.
What is Business Wire best used for?
Business Wire is most often used for earnings releases, sec filings, corporate announcements, product launches. Of those, earnings releases and sec filings are not what HARO is typically brought in for.
What can Business Wire do that HARO cannot?
Business Wire covers News distribution, SEC/SEDAR filing, Multimedia support, Tradeshownews. HARO covers Daily journalist queries, Source submissions, Query archives, Response tracking. Both handle Web support.

Answered from the vendors’ own pages

Business Wire: How much does Business Wire cost?

Business Wire does not publish standard pricing on its website. The company offers press release distribution services with pricing that varies based on your audience reach, distribution scope, and multimedia options. You must contact their sales team for a custom quote.

Source
Business Wire: What is the Business Wire pricing model?

Business Wire charges per press release distribution, not as a subscription. Pricing depends on factors including geographic reach, industry targeting, journalist lists, and whether you include multimedia elements like images or videos.

Source
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