Softwr

News · head to head

HARO vs Prowly

HARO logo

HARO

News

Help A Reporter Out - connecting journalists with expert sources

From
Free
Rated
-
Full reviewWebsite
Prowly logo

Prowly

News

PR software to tell your story and track results

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only HARO has a free tier, so it costs nothing to try first.
  • Each has a real cost: HARO hARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023); Prowly no pricing published on the website
  • They diverge on capability: HARO covers Daily journalist queries, Prowly covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HARO and Prowly actually diverge.

Attributes where HARO and Prowly differ
AttributeHAROProwly
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, EmailWeb
Founded20082013

Identical on both: user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HARO

  • Daily journalist queries
  • Source submissions
  • Query archives
  • Response tracking
  • Source directory
  • Email matching
  • Profile management
  • Email

Only in Prowly

  • Media database
  • Press release builder
  • Online newsroom
  • Email pitching
  • Coverage tracking
  • Semrush
  • Google Analytics
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HARO

  • Finding expert sourcesnot Prowly
  • Press coveragenot Prowly
  • Expert positioningnot Prowly
  • Media relationsnot Prowly

Prowly

  • Media outreachnot HARO
  • Press release creationnot HARO
  • Journalist discoverynot HARO
  • PR measurementnot HARO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HARO

  • HARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)

Prowly

  • No pricing published on the website
  • Pricing tiers and costs must be requested through signup or sales inquiry

Pricing, plan by plan

HARO

Free
  • FreeFree
    • Daily email alerts
    • Query submissions
    • Source directory
  • Pro$19.99/month
    • Advanced features
    • Priority support
    • Analytics

Prowly

On request
  • Essential$369/month
    • Media database
    • Press release creator
    • Online newsroom
  • Professional$589/month
    • All Essential features
    • Coverage tracking
    • Advanced analytics
  • EnterpriseFree
    • Unlimited features
    • API access
    • Custom integrations

Which should you pick?

Choose HARO if

  • You need daily journalist queries.
  • You want to start without paying.
  • You work on Web, Email.
  • You also want source submissions.
HARO review

Choose Prowly if

  • You need media database.
  • You also want press release builder.
Prowly review

Questions people ask

Is HARO or Prowly better?
Neither clearly leads. HARO starts at Free and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HARO or Prowly?
HARO has a free tier; the other does not. Paid plans start at Free for HARO and On request for Prowly.
Does HARO or Prowly run on more platforms?
HARO runs on Web, Email. Prowly runs on Web.
Can I use HARO for free?
Yes. HARO has a free tier, so you can try it without paying. Prowly starts at On request.
What is HARO best used for?
HARO is most often used for finding expert sources, press coverage, expert positioning, media relations. Of those, finding expert sources and press coverage are not what Prowly is typically brought in for.
What can HARO do that Prowly cannot?
HARO covers Daily journalist queries, Source submissions, Query archives, Response tracking. Prowly covers Media database, Press release builder, Online newsroom, Email pitching. Both handle Web support.

Answered from the vendors’ own pages

Prowly: How much does Prowly cost?

Prowly does not display pricing on its website. Users must sign up for the platform or contact the sales team to learn about available plans and pricing.

Source
Prowly: What payment model does Prowly use?

The pricing page references plan selection but does not display available tiers, pricing models, or billing options. Contact Prowly sales for details on subscription or usage-based pricing.

Source
Share

Related pages

More on HARO

More on Prowly

Keep looking

Other head to heads