Marketing · alternatives
Alternatives to Microsoft Clarity
24 marketing tools sit alongside Microsoft Clarity in this directory. Below is what separates each from Microsoft Clarity on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 24
- With a free tier
- 4
- Cheaper to start
- 0
- Microsoft Clarity starts at
- Free
Why people look past Microsoft Clarity
Nothing on the record flags a reason to move. Microsoft Clarity has a free tier, and starts at Free against a category median of $49/month. People still switch over fit and workflow, and those are not things a catalogue entry can measure, which is what the comparisons below are for.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Website optimization with heatmaps
- No free tier, where Microsoft Clarity has one.
- Starts $29 a month dearer, at $29/month.
Closed-loop marketing attribution
- No free tier, where Microsoft Clarity has one.
- Starts $299 a month dearer, at £299/month.
Experience Optimization Platform
- Sold on a usage-based model rather than free.
Marketing intelligence for growth brands
- No free tier, where Microsoft Clarity has one.
- Starts $1500 a month dearer, at $1500/month.
The main open source marketing automation platform, self-hosted and GPL licensed
- Sold on a Open source, no licence fee model rather than free.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Sold on a Per month by event count model rather than free.
Every Microsoft Clarity alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Microsoft Clarity (this page) | Free | Free | - | |
| Crazy EggWebsite optimization with heatmaps | $29/month | - | - | vs Microsoft Clarity |
| Ruler AnalyticsClosed-loop marketing attribution | £299/month | - | 3 | vs Microsoft Clarity |
| VWOExperience Optimization Platform | Free | Usage-based | - | vs Microsoft Clarity |
| NorthbeamMarketing intelligence for growth brands | $1500/month | - | 2 | vs Microsoft Clarity |
| Mautic | Free | Open source, no licence fee | 2 | vs Microsoft Clarity |
| Umami | Free | Per month by event count | 4 | vs Microsoft Clarity |
| Google Optimize | Free | Freemium | 1 | vs Microsoft Clarity |
| Swydo | €69/month | Per month by data source count | 1 | vs Microsoft Clarity |
| Onclusive | On request | Quote | 1 | vs Microsoft Clarity |
| Roxhill | On request | Quote | 4 | vs Microsoft Clarity |
| Wunderkind | On request | Quote | 2 | vs Microsoft Clarity |
| Invoca | On request | Quote | 5 | vs Microsoft Clarity |
| WebEngage | On request | Quote | 1 | vs Microsoft Clarity |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Microsoft Clarity |
| Bloomreach | On request | Quote | 2 | vs Microsoft Clarity |
| Netcore Cloud | On request | Quote | 3 | vs Microsoft Clarity |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Microsoft Clarity |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Microsoft Clarity |
| CleverTap | On request | Quote | 3 | vs Microsoft Clarity |
| Insider | On request | Quote | 1 | vs Microsoft Clarity |
| Optimove | On request | Quote | 1 | vs Microsoft Clarity |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Microsoft Clarity |
| Freshpaint | On request | Quote | 3 | vs Microsoft Clarity |
| Madgicx | $49/month | Usage-based | 2 | vs Microsoft Clarity |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Microsoft Clarity badges page.
Cheaper ways to solve the same problem
Free to start (4)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- VWO , Free
- Mautic , Free
- Umami , Free
- Google Optimize , Free
What you would be giving up
Microsoft Clarity is most often brought in for saas product teams identifying checkout and signup funnel friction, e-commerce sites optimising product discovery and purchase flows, content websites understanding reading patterns and article engagement, mobile app teams (ios/android) analysing user journey and drop-off points, b2b platforms optimising onboarding and feature discovery, agencies and consultants providing ux analysis to clients free of charge. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Microsoft Clarity is broadly right and the question is cost, the Microsoft Clarity pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Microsoft Clarity runs on web, ios, android. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Microsoft Clarity alternatives
- What are the main alternatives to Microsoft Clarity?
- 24 other marketing tools are listed in this directory, led by Crazy Egg, Ruler Analytics, VWO, Northbeam. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Microsoft Clarity?
- 4 of the alternatives listed here can be used without paying: VWO, Mautic, Umami, Google Optimize.
- Is there a reason to switch away from Microsoft Clarity?
- Nothing in the data flags one. Microsoft Clarity has a free tier, and starts at Free against a category median of $49/month. Fit and workflow are the usual reasons to move, and those are not things this record can measure.
- What would I give up by switching from Microsoft Clarity?
- Microsoft Clarity is most often brought in for saas product teams identifying checkout and signup funnel friction, e-commerce sites optimising product discovery and purchase flows, content websites understanding reading patterns and article engagement, mobile app teams (ios/android) analysing user journey and drop-off points, b2b platforms optimising onboarding and feature discovery, agencies and consultants providing ux analysis to clients free of charge. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Microsoft Clarity?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Microsoft Clarity alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Microsoft Clarity against one of these directly?
- Every alternative below has a side-by-side page against Microsoft Clarity covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 24 tools beside Microsoft Clarity. The category page lists the rest of the catalogue as it grows.