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Marketing · head to head

Microsoft Clarity vs Paperform

Microsoft Clarity logo

Microsoft Clarity

Marketing

Free behaviour analytics tool with session recordings, heatmaps, and AI insights

From
Free
Free plan
Yes
Full reviewWebsite
Paperform logo

Paperform

Surveys

Forms that feel like you

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable; Paperform free plan limited to 30 submissions per month
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Microsoft Clarity and Paperform actually diverge.

Attributes where Microsoft Clarity and Paperform differ
AttributeMicrosoft ClarityPaperform
Pricing modelfreefreemium
PlatformsWeb, iOS, AndroidWeb
CategoryMarketingSurveys

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

Microsoft Clarity

  • SaaS product teams identifying checkout and signup funnel frictionnot Paperform
  • E-commerce sites optimising product discovery and purchase flowsnot Paperform
  • Content websites understanding reading patterns and article engagementnot Paperform
  • Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot Paperform
  • B2B platforms optimising onboarding and feature discoverynot Paperform
  • Agencies and consultants providing UX analysis to clients free of chargenot Paperform

Paperform

  • Creating multi-step application forms with conditional field displaynot Microsoft Clarity
  • Building payment collection forms for online invoicingnot Microsoft Clarity
  • Setting up appointment scheduling with calendar integrationnot Microsoft Clarity
  • Collecting customer signatures on contracts and agreementsnot Microsoft Clarity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Microsoft Clarity

  • No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
  • Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
  • Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
  • AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
  • Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds

Paperform

  • Free plan limited to 30 submissions per month
  • Additional submissions beyond plan limits incur overage fees
  • Custom domains require additional $20 per month fee on Pro plan

Pricing, plan by plan

Microsoft Clarity

Free

No published plan breakdown. See the Microsoft Clarity review.

Paperform

Free
  • FreeFree
    • 1 user
    • 30 submissions per month
    • 5 payment submissions per month
  • Essentials$24/month
    • 1 user
    • 1,200 submissions per year
    • 240 payment submissions per year
  • Pro$49/month
    • 3 users
    • 12,000 submissions per year
    • 3,000 payment submissions per year
  • Business$99/month
    • 5 users plus $9 per additional user (up to 25)
    • 120,000 submissions per year
    • 30,000 payment submissions per year

Which should you pick?

Choose Microsoft Clarity if

  • You want to start without paying.
  • You work on Web, iOS, Android.
Microsoft Clarity review

Choose Paperform if

  • You want to start without paying.
Paperform review

Questions people ask

Is Microsoft Clarity or Paperform better?
Neither clearly leads. Microsoft Clarity starts at Free and Paperform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Microsoft Clarity or Paperform?
Microsoft Clarity starts at Free and Paperform at Free.
Does Microsoft Clarity or Paperform run on more platforms?
Microsoft Clarity runs on Web, iOS, Android. Paperform runs on Web.
Can I use Microsoft Clarity for free?
Both have a free tier, so you can try either at no cost before committing.
What is Microsoft Clarity best used for?
Microsoft Clarity is most often used for saas product teams identifying checkout and signup funnel friction, e-commerce sites optimising product discovery and purchase flows, content websites understanding reading patterns and article engagement, mobile app teams (ios/android) analysing user journey and drop-off points. Of those, saas product teams identifying checkout and signup funnel friction and e-commerce sites optimising product discovery and purchase flows are not what Paperform is typically brought in for.

Answered from the vendors’ own pages

Microsoft Clarity: Is Microsoft Clarity truly free?

Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.

Source
Paperform: Is there a free version of Paperform?

Yes, Paperform offers a free plan with 1 user, 30 submissions per month, and 100 MB storage at no cost.

Source
Microsoft Clarity: Does Clarity comply with GDPR and CCPA?

Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.

Source
Paperform: Does Paperform offer a free trial for paid plans?

Paperform offers a 7-day unrestricted trial for all paid plans without requiring a credit card.

Source
Microsoft Clarity: Can Clarity track mobile apps?

Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.

Source
Paperform: What payment processing options does Paperform support?

All Paperform plans include payment processing via Stripe, Square, Braintree, or PayPal.

Source
Paperform: When does Paperform charge for custom domains?

Custom domains are available on the Pro and Business plans, with an additional $20 per month fee for this feature.

Source
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