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Marketing · head to head

Microsoft Clarity vs Qualtrics CoreXM

Microsoft Clarity logo

Microsoft Clarity

Marketing

Free behaviour analytics tool with session recordings, heatmaps, and AI insights

From
Free
Free plan
Yes
Full reviewWebsite
Qualtrics CoreXM logo

Qualtrics CoreXM

Surveys

Enterprise survey and market research platform, priced by seat and response volume through negotiated contracts

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Microsoft Clarity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable; Qualtrics CoreXM there is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Microsoft Clarity and Qualtrics CoreXM actually diverge.

Attributes where Microsoft Clarity and Qualtrics CoreXM differ
AttributeMicrosoft ClarityQualtrics CoreXM
Starting priceFreeOn request
Pricing modelfreequote
Free tierYesNo
CategoryMarketingSurveys

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Microsoft Clarity

Nothing recorded that Qualtrics CoreXM does not also cover.

Only in Qualtrics CoreXM

  • Advanced survey logic
  • Statistical analysis tools
  • Text analytics
  • Dashboards and reporting
  • Panel integration
  • API and platform integrations

What people use each for

The jobs each tool is most often brought in to do.

Microsoft Clarity

  • SaaS product teams identifying checkout and signup funnel frictionnot Qualtrics CoreXM
  • E-commerce sites optimising product discovery and purchase flowsnot Qualtrics CoreXM
  • Content websites understanding reading patterns and article engagementnot Qualtrics CoreXM
  • Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot Qualtrics CoreXM
  • B2B platforms optimising onboarding and feature discoverynot Qualtrics CoreXM
  • Agencies and consultants providing UX analysis to clients free of chargenot Qualtrics CoreXM

Qualtrics CoreXM

  • A market research team running quantitative studies that need built-in statistical significance testingnot Microsoft Clarity
  • A product team wanting text analytics on open-ended customer feedback at scalenot Microsoft Clarity
  • An enterprise consolidating multiple survey tools into one platform with a single data warehouse integrationnot Microsoft Clarity
  • A researcher who needs access to third-party respondent panels alongside the survey buildernot Microsoft Clarity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Microsoft Clarity

  • No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
  • Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
  • Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
  • AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
  • Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds

Qualtrics CoreXM

  • There is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • Typical small enterprise contracts run 25,000 to 50,000 US dollars a year, which puts it far outside the budget of small businesses that Typeform, Jotform or SurveyMonkey serve well.
  • The interface and logic builder have a steep learning curve compared with lighter tools, so new users need training before building complex surveys confidently.
  • It is easy to confuse with Qualtrics EmployeeXM in the same product family; buyers evaluating employee engagement specifically should look at EmployeeXM, not CoreXM.
  • Multi-year contracts with per-module add-ons mean the effective cost tends to grow year over year as teams add capabilities piecemeal.

Pricing, plan by plan

Microsoft Clarity

Free

No published plan breakdown. See the Microsoft Clarity review.

Qualtrics CoreXM

On request
  • CoreXM$undefined/year
    • Self-service entry plan around 35 USD a month for small individual use
    • Typical small enterprise contracts between 25,000 and 50,000 USD a year
    • Priced by seats, response volume and modules selected

Which should you pick?

Choose Microsoft Clarity if

  • You want to start without paying.
  • You work on Web, iOS, Android.
Microsoft Clarity review

Choose Qualtrics CoreXM if

  • You need advanced survey logic.
  • You work on Web, iOS, Android.
  • You also want statistical analysis tools.
Qualtrics CoreXM review

Questions people ask

Is Microsoft Clarity or Qualtrics CoreXM better?
Neither clearly leads. Microsoft Clarity starts at Free and Qualtrics CoreXM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Microsoft Clarity or Qualtrics CoreXM?
Microsoft Clarity has a free tier; the other does not. Paid plans start at Free for Microsoft Clarity and On request for Qualtrics CoreXM.
Does Microsoft Clarity or Qualtrics CoreXM run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Microsoft Clarity for free?
Yes. Microsoft Clarity has a free tier, so you can try it without paying. Qualtrics CoreXM starts at On request.
What is Microsoft Clarity best used for?
Microsoft Clarity is most often used for saas product teams identifying checkout and signup funnel friction, e-commerce sites optimising product discovery and purchase flows, content websites understanding reading patterns and article engagement, mobile app teams (ios/android) analysing user journey and drop-off points. Of those, saas product teams identifying checkout and signup funnel friction and e-commerce sites optimising product discovery and purchase flows are not what Qualtrics CoreXM is typically brought in for.
What can Microsoft Clarity do that Qualtrics CoreXM cannot?
Qualtrics CoreXM covers Advanced survey logic, Statistical analysis tools, Text analytics, Dashboards and reporting.

Answered from the vendors’ own pages

Microsoft Clarity: Is Microsoft Clarity truly free?

Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.

Source
Qualtrics CoreXM: How is CoreXM different from Qualtrics EmployeeXM?

CoreXM is the general-purpose survey and market research engine; EmployeeXM is a separate, HR-focused product built specifically for employee engagement programmes.

Microsoft Clarity: Does Clarity comply with GDPR and CCPA?

Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.

Source
Qualtrics CoreXM: Is there a published price list?

No, only a small self-service plan around 35 USD a month is public; organisational deployments are negotiated and typically run into five or six figures annually.

Microsoft Clarity: Can Clarity track mobile apps?

Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.

Source
Qualtrics CoreXM: Does CoreXM include text analytics?

Yes, automated theme and sentiment extraction on open-ended responses is included as a core capability.

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