Surveys · head to head
Jotform vs Microsoft Clarity

Microsoft Clarity
Marketing
Free behaviour analytics tool with session recordings, heatmaps, and AI insights
- From
- Free
- Free plan
- Yes
The short version
- Each has a real cost: Jotform free tier limited to 5 forms and 100 monthly submissions; Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
- Prices and features above were last checked on 29 August 2026.
Where they differ
Only the attributes on which Jotform and Microsoft Clarity actually diverge.
| Attribute | Jotform | Microsoft Clarity |
|---|---|---|
| Pricing model | freemium | free |
| Platforms | Web | Web, iOS, Android |
| Category | Surveys | Marketing |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What people use each for
The jobs each tool is most often brought in to do.
Jotform
- Form creation and collectionnot Microsoft Clarity
- Survey distributionnot Microsoft Clarity
- Lead generationnot Microsoft Clarity
- Workflow automationnot Microsoft Clarity
Microsoft Clarity
- SaaS product teams identifying checkout and signup funnel frictionnot Jotform
- E-commerce sites optimising product discovery and purchase flowsnot Jotform
- Content websites understanding reading patterns and article engagementnot Jotform
- Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot Jotform
- B2B platforms optimising onboarding and feature discoverynot Jotform
- Agencies and consultants providing UX analysis to clients free of chargenot Jotform
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Jotform
- Free tier limited to 5 forms and 100 monthly submissions
- Bronze tier requires $39/month to remove Jotform branding
- Enterprise pricing requires contacting sales
Microsoft Clarity
- No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
- Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
- Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
- AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
- Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds
Pricing, plan by plan
Jotform
Free- StarterFree
- 5 active forms
- 100 monthly submissions
- 100 MB storage
- Bronze$39/month
- 25 active forms
- 1,000 monthly submissions
- 1 GB storage
- Silver$49/month
- 50 active forms
- 2,500 monthly submissions
- 10 GB storage
- Gold$129/month
- 100 active forms
- 10,000 monthly submissions
- 100 GB storage
Microsoft Clarity
FreeNo published plan breakdown. See the Microsoft Clarity review.
Which should you pick?
Choose Microsoft Clarity if
- You want to start without paying.
- You work on Web, iOS, Android.
Questions people ask
- Is Jotform or Microsoft Clarity better?
- Neither clearly leads. Jotform starts at Free and Microsoft Clarity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Jotform or Microsoft Clarity?
- Jotform starts at Free and Microsoft Clarity at Free.
- Does Jotform or Microsoft Clarity run on more platforms?
- Jotform runs on Web. Microsoft Clarity runs on Web, iOS, Android.
- Can I use Jotform for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Jotform best used for?
- Jotform is most often used for form creation and collection, survey distribution, lead generation, workflow automation. Of those, form creation and collection and survey distribution are not what Microsoft Clarity is typically brought in for.
Answered from the vendors’ own pages
Jotform: Is there a free version of Jotform?
Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.
SourceMicrosoft Clarity: Is Microsoft Clarity truly free?
Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.
SourceJotform: How much does Jotform Bronze cost?
The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.
SourceMicrosoft Clarity: Does Clarity comply with GDPR and CCPA?
Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.
SourceJotform: What is included in Jotform's Gold tier?
The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.
SourceMicrosoft Clarity: Can Clarity track mobile apps?
Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.
SourceJotform: Does Jotform offer discounts for nonprofits or education?
Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.
SourceRelated pages
More on Microsoft Clarity
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