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Adverity vs Kissmetrics

Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Software

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • They diverge on capability: Adverity covers Data aggregation, Kissmetrics covers Customer analytics.

Where they differ

Only the attributes on which Adverity and Kissmetrics actually diverge.

Attributes where Adverity and Kissmetrics differ
AttributeAdverityKissmetrics
Starting price$999/month$500/month
Pricing modelsubscriptionquote
PlatformsWeb, Api, MobileWeb
Founded20142009

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Kissmetrics
  • Transforming and harmonising campaign data across sourcesnot Kissmetrics
  • Monitoring data quality before it reaches reportingnot Kissmetrics
  • Feeding a BI tool or warehouse with marketing datanot Kissmetrics

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Adverity
  • Analysing funnels and cohorts across a customer journeynot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is Adverity or Kissmetrics better?
Neither clearly leads. Adverity starts at $999/month and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Kissmetrics?
Adverity starts at $999/month and Kissmetrics at $500/month.
Does Adverity or Kissmetrics run on more platforms?
Adverity runs on Web, Api, Mobile. Kissmetrics runs on Web.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Kissmetrics is typically brought in for.
What can Adverity do that Kissmetrics cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Both handle Salesforce.
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