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Marketing · head to head

Kissmetrics vs Plausible

Kissmetrics logo

Kissmetrics

Marketing

Customer analytics and behavioral data

From
Free
Rated
-
Full reviewWebsite
Plausible logo

Plausible

Marketing

Simple, privacy-friendly analytics

From
$9/month
Rated
-
Full reviewWebsite

The short version

  • Only Kissmetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Plausible there is no free tier, only a 30 day trial
  • They diverge on capability: Kissmetrics covers Customer analytics, Plausible covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kissmetrics and Plausible actually diverge.

Attributes where Kissmetrics and Plausible differ
AttributeKissmetricsPlausible
Starting priceFree$9/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded20092018

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR
  • English language support

Only in Plausible

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Outbound link click tracking
  • Privacy-focused
  • No cookies
  • 20+ languages language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product analytics and user behavior trackingnot Plausible
  • Event-based analyticsnot Plausible
  • Data integration and reportingnot Plausible

Plausible

  • Privacy-focused web analytics without cookies or personal datanot Kissmetrics
  • A Google Analytics replacement that needs no consent bannernot Kissmetrics
  • Self-hosted analytics on your own infrastructurenot Kissmetrics
  • EU-hosted measurement for data residency requirementsnot Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Plausible

  • There is no free tier, only a 30 day trial
  • Paid plans are metered on monthly pageviews, so a traffic spike moves you up a plan
  • Self-hosting is possible but means running and updating the service yourself
  • Deliberately simple, so there are no user-level profiles or funnel-by-individual reports the way a cookie-based analytics tool provides

Pricing, plan by plan

Kissmetrics

Free
  • FreeFree
    • 100,000 events/month
    • Autocapture tracking
    • AI chat
  • Growth$99/month
    • Starting at 500k events
    • $0.20 per 1k events
    • Populations
  • Silver$null/month
    • $0.15 per 1k events
    • All Growth features
  • Gold$null/month
    • $0.10 per 1k events (at 5M+ events)
    • All Growth features

Plausible

$9/month
  • Starter$9/month
    • Up to 10k monthly pageviews
    • 1 site
    • 3 years data retention
  • Growth$14/month
    • Up to 3 sites
    • Up to 3 team members
  • Business$19/month
    • Up to 10 sites
    • Up to 10 team members
    • 5 years data retention
  • Enterprise$null/custom
    • 10+ sites
    • Custom pricing

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You want to start without paying.
  • You also want behavioral tracking.
Kissmetrics review

Choose Plausible if

  • You need page view tracking.
  • You also want goal tracking.
Plausible review

Questions people ask

Is Kissmetrics or Plausible better?
Neither clearly leads. Kissmetrics starts at Free and Plausible at $9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Plausible?
Kissmetrics has a free tier; the other does not. Paid plans start at Free for Kissmetrics and $9/month for Plausible.
Does Kissmetrics or Plausible run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Kissmetrics for free?
Yes. Kissmetrics has a free tier, so you can try it without paying. Plausible starts at $9/month.
What is Kissmetrics best used for?
Kissmetrics is most often used for product analytics and user behavior tracking, event-based analytics, data integration and reporting. Of those, product analytics and user behavior tracking and event-based analytics are not what Plausible is typically brought in for.
What can Kissmetrics do that Plausible cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Plausible covers Page view tracking, Goal tracking, Real-time analytics, Outbound link click tracking. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Kissmetrics: Does KISSmetrics have a free plan?

Yes, KISSmetrics offers a free plan with 100,000 events/month including autocapture tracking, dashboards, and core reports. No card required.

Source
Plausible: How much does Plausible Analytics cost?

Plausible offers plans starting at $9/month for the Starter tier, $14/month for Growth, and $19/month for Business. Enterprise pricing is custom. All plans include a 30-day free trial without requiring a credit card.

Source
Kissmetrics: What does KISSmetrics charge for paid plans?

Growth plan starts at $99/month for 500k events, charging $0.20 per additional 1k events. Silver and Gold tiers offer lower per-event rates at higher volumes.

Source
Plausible: Is there a free version of Plausible?

Plausible does not offer a free plan; however, all paid plans include a 30-day free trial with full access to features.

Source
Kissmetrics: Does KISSmetrics offer annual discounts?

Yes, annual plans receive 20% off monthly rates. Overage charges are automatically added to the next invoice.

Source
Plausible: What is the difference between Plausible's pricing tiers?

The Starter plan covers up to 10k monthly pageviews for 1 site. Growth adds up to 3 sites and 3 team members. Business expands to 10 sites, 10 team members, and includes advanced features like API access and 5 years data retention.

Source
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