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Software · head to head

Fathom Analytics vs Kissmetrics

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Software

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • They diverge on capability: Fathom Analytics covers Page view tracking, Kissmetrics covers Customer analytics.

Where they differ

Only the attributes on which Fathom Analytics and Kissmetrics actually diverge.

Attributes where Fathom Analytics and Kissmetrics differ
AttributeFathom AnalyticsKissmetrics
Starting price$14/month$500/month
Pricing modelsubscriptionquote
Founded20142009

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR
  • English language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Kissmetrics
  • A lightweight Google Analytics replacementnot Kissmetrics
  • Tracking many sites from one accountnot Kissmetrics
  • Long-term historical reporting while subscribednot Kissmetrics

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Fathom Analytics
  • Analysing funnels and cohorts across a customer journeynot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is Fathom Analytics or Kissmetrics better?
Neither clearly leads. Fathom Analytics starts at $14/month and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Kissmetrics?
Fathom Analytics starts at $14/month and Kissmetrics at $500/month.
Does Fathom Analytics or Kissmetrics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Kissmetrics is typically brought in for.
What can Fathom Analytics do that Kissmetrics cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Both handle Cloud deployment, Web support.
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