Softwr

E-Commerce · head to head

FullStory vs WooCommerce

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
WooCommerce logo

WooCommerce

E-Commerce

The flexible, open-source ecommerce platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; WooCommerce the plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
  • They diverge on capability: FullStory covers Session replay, WooCommerce covers Product management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and WooCommerce actually diverge.

Attributes where FullStory and WooCommerce differ
AttributeFullStoryWooCommerce
Pricing modelquotefreemium
PlatformsWeb, MobileWeb
Founded20142011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in WooCommerce

  • Product management
  • Shopping cart
  • Payment integration
  • Shipping management
  • Tax calculations
  • Customer accounts
  • Order management
  • Inventory tracking

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot WooCommerce
  • Bug reproductionnot WooCommerce
  • Conversion optimizationnot WooCommerce
  • Customer supportnot WooCommerce
  • Product developmentnot WooCommerce

WooCommerce

  • Running an online store inside an existing WordPress sitenot FullStory
  • Selling physical, digital or subscription products with full control of the codenot FullStory
  • Building a customised commerce workflow through plugins and hooksnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

WooCommerce

  • The plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
  • Functionality such as subscriptions and bookings comes from paid extensions priced at $29 to $299 per year each, renewed annually
  • Card payments through WooPayments cost roughly 2.50 to 2.90 percent plus 30 cents per transaction
  • Total cost depends on how many extensions a store needs rather than a single published plan price

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

WooCommerce

Free
  • FreeFree
    • Core ecommerce features
    • Unlimited products
    • Community support
  • Premium$299/year
    • All Free features
    • Premium support
    • Performance optimization

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose WooCommerce if

  • You need product management.
  • You want to start without paying.
  • You also want shopping cart.
WooCommerce review

Questions people ask

Is FullStory or WooCommerce better?
Neither clearly leads. FullStory starts at Free and WooCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or WooCommerce?
FullStory starts at Free and WooCommerce at Free.
Does FullStory or WooCommerce run on more platforms?
FullStory runs on Web, Mobile. WooCommerce runs on Web.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what WooCommerce is typically brought in for.
What can FullStory do that WooCommerce cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. WooCommerce covers Product management, Shopping cart, Payment integration, Shipping management.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
WooCommerce: Does WooCommerce offer a money-back guarantee?

Yes. The platform offers a 30-day money-back guarantee.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
WooCommerce: Is WooCommerce secure for online payments?

The platform offers safe and secure online payments through its integrated system.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
Share

Related pages

More on FullStory

More on WooCommerce

Keep looking

Other head to heads