E-commerce · head to head
FullStory vs Saleor
Saleor
E-commerce
Open-source, headless e-commerce platform with a GraphQL API
- From
- Free
- Rated
- -
The short version
- Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Saleor saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.
- They diverge on capability: FullStory covers Session replay, Saleor covers GraphQL API.
Where they differ
Only the attributes on which FullStory and Saleor actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-commerce).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in FullStory
- Session replay
- Heatmaps
- Conversion funnels
- User journey mapping
- Error tracking
- Frustration signals
- Search functionality
- Custom events
Only in Saleor
- GraphQL API
- Admin dashboard
- Webhooks and apps
- Omnichannel order processing
- Configurator CLI
- OpenTelemetry tracing
- OpenID Connect support
What people use each for
The jobs each tool is most often brought in to do.
FullStory
- User experience analysisnot Saleor
- Bug reproductionnot Saleor
- Conversion optimizationnot Saleor
- Customer supportnot Saleor
- Product developmentnot Saleor
Saleor
- Custom headless storefrontsnot FullStory
- Composable commerce architecturesnot FullStory
- Omnichannel retail and B2B commercenot FullStory
- Developer-built e-commerce requiring deep API accessnot FullStory
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
FullStory
- Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
- Personal email addresses cannot be used for signup; business email domain required
- Paid plan pricing not publicly listed, requires sales contact for quotes
- Free plan has no email support, only community-based assistance
- Mobile app analytics requires a separate add-on purchase
Saleor
- Saleor requires development resources to build a storefront, since it ships as an API-only backend without a front-end store out of the box.
- Self-hosting requires managing infrastructure, scaling, and updates, which adds operational overhead compared to fully managed platforms.
- Saleor Cloud's paid tiers start at $1,599/month, making the managed offering costly for small merchants compared to typical SaaS store builders.
- The GraphQL-first, code-driven approach has a steeper learning curve for non-technical users than drag-and-drop e-commerce builders.
Pricing, plan by plan
FullStory
Free- FreeFree
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Business$undefined/month
- Custom sessions
- 3-month retention
- Advanced analytics
- Enterprise$undefined/month
- Unlimited sessions
- Custom retention
- Advanced privacy controls
Saleor
Free- Sandboxes (Cloud)Free
- Free forever tier for prototyping and development
- Select (Cloud)$1599/month
- Up to $200,000 GMV monthly
- 0.8% fee on orders exceeding GMV limit
- Dedicated Slack channel
- Volume (Cloud)$3999/month
- Up to $1,000,000 GMV monthly
- 0.4% fee on orders exceeding GMV limit
- Dedicated Slack channel
- Enterprise (Cloud)$undefined/mo
- Custom GMV limits
- Fees negotiable as low as 0.2%
- Project delivery lead
Which should you pick?
Choose FullStory if
- You need session replay.
- You want to start without paying.
- You work on Web, Mobile.
- You also want heatmaps.
Choose Saleor if
- You need graphql api.
- You want to start without paying.
- You work on web, api.
- You also want admin dashboard.
Questions people ask
- Is FullStory or Saleor better?
- Neither clearly leads. FullStory starts at Free and Saleor at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, FullStory or Saleor?
- FullStory starts at Free and Saleor at Free.
- Does FullStory or Saleor run on more platforms?
- FullStory runs on Web, Mobile. Saleor runs on web, api.
- Can I use FullStory for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is FullStory best used for?
- FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Saleor is typically brought in for.
- What can FullStory do that Saleor cannot?
- FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Saleor covers GraphQL API, Admin dashboard, Webhooks and apps, Omnichannel order processing.
Answered from the vendors’ own pages
FullStory: What does FullStory's free tier include?
30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.
SourceSaleor: Is Saleor free to use?
Yes. Saleor is open source under the BSD-3-Clause license and can be self-hosted for free. Saleor Cloud also offers a free Sandboxes tier for prototyping and development.
SourceFullStory: What features are excluded from the free plan?
Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.
SourceSaleor: How much does Saleor Cloud cost?
Saleor Cloud paid plans start at $1,599/month for the Select plan (up to $200,000 monthly GMV), with Volume at $3,999/month and custom Enterprise pricing for larger merchants.
SourceFullStory: Can I use a personal email to sign up for FullStory's free plan?
No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.
SourceSaleor: Does Saleor provide a storefront out of the box?
No. Saleor is an API-only, headless commerce backend built on GraphQL; storefronts must be built separately using the API and are not bundled with the platform.
SourceFullStory: How does FullStory integrate with Slack?
FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.
SourceFullStory: What analytics platforms does FullStory integrate with?
FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.
SourceRelated pages
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