Softwr

E-commerce & Retail · head to head

BigCommerce vs FullStory

BigCommerce logo

BigCommerce

E-commerce & Retail

Enterprise ecommerce platform for ambitious merchants

From
$29.95/month
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: BigCommerce listed on G-Cloud 14 by reseller CTI Digital Limited at £14,000 per instance for a managed BigCommerce implementation; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: BigCommerce covers Multi-channel selling, FullStory covers Session replay.

Where they differ

Only the attributes on which BigCommerce and FullStory actually diverge.

Attributes where BigCommerce and FullStory differ
AttributeBigCommerceFullStory
Starting price$29.95/monthFree
Pricing modelsubscriptionquote
Free tierNoYes
PlatformsWebWeb, Mobile
CategoryE-commerce & RetailE-commerce
Founded20092014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigCommerce

  • Multi-channel selling
  • Built-in SEO
  • Abandoned cart recovery
  • Customer segmentation
  • Marketing automation
  • B2B functionality
  • API access
  • Advanced security

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

What people use each for

The jobs each tool is most often brought in to do.

BigCommerce

No use cases recorded yet. See the BigCommerce review.

FullStory

  • User experience analysisnot BigCommerce
  • Bug reproductionnot BigCommerce
  • Conversion optimizationnot BigCommerce
  • Customer supportnot BigCommerce
  • Product developmentnot BigCommerce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigCommerce

  • Listed on G-Cloud 14 by reseller CTI Digital Limited at £14,000 per instance for a managed BigCommerce implementation

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

BigCommerce

$29.95/month
  • Standard$29.95/month
    • Unlimited products
    • 2 staff accounts
    • Basic reports
  • Plus$79.95/month
    • All Standard features
    • Up to 5 staff accounts
    • Advanced reports

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose BigCommerce if

  • You need multi-channel selling.
  • You also want built-in seo.
BigCommerce review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is BigCommerce or FullStory better?
Neither clearly leads. BigCommerce starts at $29.95/month and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigCommerce or FullStory?
FullStory has a free tier; the other does not. Paid plans start at $29.95/month for BigCommerce and Free for FullStory.
Does BigCommerce or FullStory run on more platforms?
BigCommerce runs on Web. FullStory runs on Web, Mobile.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. BigCommerce starts at $29.95/month.
What can BigCommerce do that FullStory cannot?
BigCommerce covers Multi-channel selling, Built-in SEO, Abandoned cart recovery, Customer segmentation. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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