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E-Commerce · head to head

FullStory vs Spree Commerce

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Spree Commerce logo

Spree Commerce

E-Commerce

Complete open source ecommerce solution

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Spree Commerce multi-vendor marketplace, B2B commerce and multi-tenant white label modules are Enterprise Edition only and licensed separately from the open source core
  • They diverge on capability: FullStory covers Session replay, Spree Commerce covers Multi-store support.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Spree Commerce actually diverge.

Attributes where FullStory and Spree Commerce differ
AttributeFullStorySpree Commerce
Pricing modelquotefreemium
PlatformsWeb, MobileWeb
Founded20142007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Spree Commerce

  • Multi-store support
  • Multi-currency
  • Multi-language
  • REST API
  • GraphQL support
  • Mobile-ready
  • SEO optimization
  • Flexible taxonomy

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Spree Commerce
  • Bug reproductionnot Spree Commerce
  • Conversion optimizationnot Spree Commerce
  • Customer supportnot Spree Commerce
  • Product developmentnot Spree Commerce

Spree Commerce

  • E-commerce platforms with zero platform fees and no vendor lock-innot FullStory
  • Self-hosted shopping experiences on AWS, GCP, Azure, or on-premise infrastructurenot FullStory
  • Deployments requiring predictable costs that don't scale with revenuenot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Spree Commerce

  • Multi-vendor marketplace, B2B commerce and multi-tenant white label modules are Enterprise Edition only and licensed separately from the open source core
  • Enterprise Edition pricing is quoted per customer depending on modules and scale, with no published rate
  • Support with guaranteed response times and a success manager comes only with Enterprise Edition
  • The free Community Edition is self hosted, so hosting, upgrades and Ruby on Rails maintenance are the operator's responsibility

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Spree Commerce

Free
  • Open SourceFree
    • Full platform access
    • Community support
    • All core features
  • Enterprise$undefined/month
    • Premium support
    • Custom development
    • SLA guarantees

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Spree Commerce if

  • You need multi-store support.
  • You want to start without paying.
  • You also want multi-currency.
Spree Commerce review

Questions people ask

Is FullStory or Spree Commerce better?
Neither clearly leads. FullStory starts at Free and Spree Commerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Spree Commerce?
FullStory starts at Free and Spree Commerce at Free.
Does FullStory or Spree Commerce run on more platforms?
FullStory runs on Web, Mobile. Spree Commerce runs on Web.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Spree Commerce is typically brought in for.
What can FullStory do that Spree Commerce cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Spree Commerce covers Multi-store support, Multi-currency, Multi-language, REST API.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Spree Commerce: Is Spree Commerce free?

Yes, Spree Commerce is free and open source under a BSD 3-Clause license. The core platform has zero platform fees and no GMV (Gross Merchandise Volume) cuts or transaction fees, and sandbox access is free without requiring a credit card.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Spree Commerce: What is Spree Commerce's pricing model?

Spree Commerce operates as free open-source software. Users self-host on their choice of infrastructure (AWS, GCP, Azure, or on-premise), so costs are based on the hosting infrastructure selected rather than platform subscription fees. An Enterprise Edition is available with optional dedicated support, but specific pricing is not published.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Spree Commerce: Are there transaction fees with Spree Commerce?

No, Spree Commerce charges zero transaction fees. Unlike SaaS e-commerce platforms that take a percentage of sales, Spree offers predictable costs that don't scale with revenue, giving merchants full control over their margins.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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