Software · head to head
Magento vs WooCommerce
The short version
- Each has a real cost: Magento magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code; WooCommerce the plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
- They diverge on capability: Magento covers Multi-store management, WooCommerce covers Product management.
Where they differ
Only the attributes on which Magento and WooCommerce actually diverge.
| Attribute | Magento | WooCommerce |
|---|---|---|
| Pricing model | open-source | freemium |
| Founded | 2008 | 2011 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Magento
- Multi-store management
- Advanced product catalog
- Customer segmentation
- Order management system
- Inventory management
- Progressive Web App
- GraphQL API
- Security & compliance
Only in WooCommerce
- Product management
- Shopping cart
- Payment integration
- Shipping management
- Tax calculations
- Customer accounts
- Order management
- Inventory tracking
What people use each for
The jobs each tool is most often brought in to do.
Magento
No use cases recorded yet. See the Magento review.
WooCommerce
- Running an online store inside an existing WordPress sitenot Magento
- Selling physical, digital or subscription products with full control of the codenot Magento
- Building a customised commerce workflow through plugins and hooksnot Magento
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Magento
- Magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code
WooCommerce
- The plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
- Functionality such as subscriptions and bookings comes from paid extensions priced at $29 to $299 per year each, renewed annually
- Card payments through WooPayments cost roughly 2.50 to 2.90 percent plus 30 cents per transaction
- Total cost depends on how many extensions a store needs rather than a single published plan price
Pricing, plan by plan
Magento
Free- Magento Open SourceFree
- Unlimited products
- Multiple storefronts
- Advanced marketing
- Adobe Commerce$20000/year
- All Open Source features
- 24/7 enterprise support
- Managed cloud hosting
WooCommerce
Free- FreeFree
- Core ecommerce features
- Unlimited products
- Community support
- Premium$299/year
- All Free features
- Premium support
- Performance optimization
Which should you pick?
Choose Magento if
- You need multi-store management.
- You want to start without paying.
- You also want advanced product catalog.
Choose WooCommerce if
- You need product management.
- You want to start without paying.
- You also want shopping cart.
Questions people ask
- Is Magento or WooCommerce better?
- Neither clearly leads. Magento starts at Free and WooCommerce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Magento or WooCommerce?
- Magento starts at Free and WooCommerce at Free.
- Does Magento or WooCommerce run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Magento for free?
- Both have a free tier, so you can try either at no cost before committing.
- What can Magento do that WooCommerce cannot?
- Magento covers Multi-store management, Advanced product catalog, Customer segmentation, Order management system. WooCommerce covers Product management, Shopping cart, Payment integration, Shipping management.
Related pages
More on WooCommerce
Keep looking
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