Contentful vs FullStory
A comprehensive head-to-head comparison of two leading e-commerce solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Contentful if you need Content modeling and prefer a free starting option. Choose FullStory if you prioritize Session replay and want a free tier to start. FullStory has a higher user rating (4.6 vs 4.3).
Contentful vs FullStory: At a Glance
| Criteria | Contentful | FullStory |
|---|---|---|
| User Rating | 4.3 | 4.6 |
| Pricing | Free | Free |
| Pricing Model | usage-based | custom |
| Free Plan | ||
| Platforms | Api, Web, Mobile | Web, Mobile, Api |
| Category | E-commerce | E-commerce |
| Founded | 2013 | 2014 |
Feature Comparison: Contentful vs FullStory
| Feature | Contentful | FullStory |
|---|---|---|
| Content modeling | ||
| RESTful APIs | ||
| GraphQL API | ||
| Webhooks | ||
| Rich text editor | ||
| Asset management | ||
| Multi-language support | ||
| Version control | ||
| Gatsby | ||
| Next.js | ||
| Nuxt.js | ||
| Commerce Layer | ||
| Algolia | ||
| Netlify | ||
| Vercel | ||
| Session replay | ||
| Heatmaps | ||
| Conversion funnels | ||
| User journey mapping | ||
| Error tracking | ||
| Frustration signals | ||
| Search functionality | ||
| Custom events | ||
| Slack | ||
| Jira | ||
| Google Analytics | ||
| Segment | ||
| Salesforce | ||
| Zendesk | ||
| Intercom |
Contentful vs FullStory: Pricing Breakdown
Contentful Pricing
Model: usage-based
- 5 users
- 2 locales
- Content delivery API
- Community support
- 20 users
- 2 locales included
- Webhooks
- Custom roles
- Unlimited users
- SSO
- 99.95% SLA
- Premium support
FullStory Pricing
Model: custom
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Session replay
- Custom sessions
- 3-month retention
- Advanced analytics
- Heatmaps
- Unlimited sessions
- Custom retention
- Advanced privacy controls
- API access
Pros and Cons
Contentful
Pros
- Highly rated by users (4.3/5)
- Free plan available to get started
- Available on 3 platforms (Api, Web, Mobile)
- Rich feature set with 15+ capabilities
- Strong Content modeling functionality
- Strong RESTful APIs functionality
Cons
- May require time to learn advanced features
FullStory
Pros
- Highly rated by users (4.6/5)
- Free plan available to get started
- Available on 3 platforms (Web, Mobile, Api)
- Rich feature set with 15+ capabilities
- Strong Session replay functionality
- Strong Heatmaps functionality
Cons
- May require time to learn advanced features
Who Should Use Contentful vs FullStory?
Choose Contentful if you:
- Need Content modeling
- Want to start for free
- Work primarily on Api and Web
- Value RESTful APIs
Choose FullStory if you:
- Need Session replay
- Want to start for free
- Work primarily on Web and Mobile
- Value Heatmaps
Frequently Asked Questions: Contentful vs FullStory
Is Contentful better than FullStory?
It depends on your needs. Contentful has a 4.3/5 user rating while FullStory has 4.6/5. Contentful excels in Content modeling and RESTful APIs, while FullStory stands out with Session replay and Heatmaps. Consider your budget (Free vs Free), platform needs, and specific feature requirements.
Which is cheaper, Contentful or FullStory?
Contentful offers a free plan and starts at Free. FullStory offers a free plan and starts at Free. Compare the specific plan features to determine the best value for your use case.
Can I use Contentful and FullStory together?
While both are e-commerce tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core e-commerce needs.
What are the main differences between Contentful and FullStory?
The key differences include: pricing model (usage-based vs custom), platform support (Api, Web, Mobile vs Web, Mobile, Api), and feature focus. Contentful emphasizes Content modeling, RESTful APIs, GraphQL API while FullStory focuses on Session replay, Heatmaps, Conversion funnels. User ratings differ slightly: 4.3 vs 4.6 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both Contentful and FullStory.