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E-Commerce · head to head

FullStory vs SamCart

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
SamCart logo

SamCart

E-Commerce

The number one checkout platform

From
$79/month
Rated
-

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; SamCart no feature differentiation between CORE and PRO tiers, pricing tier based on expected transaction volume only
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and SamCart actually diverge.

Attributes where FullStory and SamCart differ
AttributeFullStorySamCart
Starting priceFree$79/month
Pricing modelquotesubscription
Free tierYesNo
PlatformsWeb, MobileWeb
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in SamCart

Nothing recorded that FullStory does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot SamCart
  • Bug reproductionnot SamCart
  • Conversion optimizationnot SamCart
  • Customer supportnot SamCart
  • Product developmentnot SamCart

SamCart

  • Increasing average order value through automated order bumps and upsellsnot FullStory
  • Recovering failed subscription payments with retry logic and dunning managementnot FullStory
  • Generating sales pages, emails, and ads with AI from product descriptionsnot FullStory
  • Sending cart abandonment recovery emails without customer re-entrynot FullStory
  • Migrating existing customer bases from competing platforms without data lossnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

SamCart

  • No feature differentiation between CORE and PRO tiers, pricing tier based on expected transaction volume only
  • Transaction fees of 2.9% plus $0.30 apply to all plans

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

SamCart

$79/month
  • CORE$79/month
    • All features included
  • PRO$199/month
    • All features included

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.

Choose SamCart if

Nothing in the data separates SamCart from FullStory on the points above - pick on price and on how each one feels to use.

Questions people ask

Is FullStory or SamCart better?
Neither clearly leads. FullStory starts at Free and SamCart at $79/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or SamCart?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and $79/month for SamCart.
Does FullStory or SamCart run on more platforms?
FullStory runs on Web, Mobile. SamCart runs on Web.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. SamCart starts at $79/month.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what SamCart is typically brought in for.
What can FullStory do that SamCart cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
SamCart: How much does SamCart cost?

SamCart offers two subscription tiers: CORE at $79/month and PRO at $199/month. Both plans include all features with no restrictions between tiers.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
SamCart: What are SamCart's transaction fees?

SamCart charges a transaction fee of 2.9% plus $0.30 per transaction on all payments processed through the platform.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
SamCart: Does SamCart offer a free trial?

Yes, SamCart offers a 7-day free trial available for both the CORE and PRO plans, allowing customers to test the platform before committing to a subscription.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
SamCart: Does SamCart offer migration services from other platforms?

Yes, SamCart offers done-for-you migration services for customers switching from Kajabi, ThriveCart, ClickFunnels, Shopify, and Teachable. Specific pricing for migration services is not listed on the main page.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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