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E-Commerce · head to head

FullStory vs PrestaShop

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
PrestaShop logo

PrestaShop

E-Commerce

Open-source ecommerce platform for online merchants

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; PrestaShop no specific pricing tiers or costs disclosed on homepage
  • They diverge on capability: FullStory covers Session replay, PrestaShop covers Product catalog management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and PrestaShop actually diverge.

Attributes where FullStory and PrestaShop differ
AttributeFullStoryPrestaShop
Pricing modelquotefreemium
PlatformsWeb, MobileWeb
Founded20142007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in PrestaShop

  • Product catalog management
  • Order management
  • Payment gateway integration
  • Shipping module
  • Customer management
  • SEO tools
  • Analytics
  • Mobile-responsive design

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot PrestaShop
  • Bug reproductionnot PrestaShop
  • Conversion optimizationnot PrestaShop
  • Customer supportnot PrestaShop
  • Product developmentnot PrestaShop

PrestaShop

  • Fully customizable ecommerce platform for startups to enterprisesnot FullStory
  • Stores handling millions in annual revenuenot FullStory
  • Access to thousands of modules and themesnot FullStory
  • Payment solutions integration with Stripe, Alma, Klarnanot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

PrestaShop

  • No specific pricing tiers or costs disclosed on homepage
  • Requires navigation to dedicated pricing pages for cost details

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

PrestaShop

Free
  • Classic$undefined/mo
    • Download source code and install from scratch
    • Self-hosted ecommerce platform
  • Hosted$undefined/mo
    • CivicPlus handles technical aspects
    • Ready-to-use store

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose PrestaShop if

  • You need product catalog management.
  • You want to start without paying.
  • You also want order management.
PrestaShop review

Questions people ask

Is FullStory or PrestaShop better?
Neither clearly leads. FullStory starts at Free and PrestaShop at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or PrestaShop?
FullStory starts at Free and PrestaShop at Free.
Does FullStory or PrestaShop run on more platforms?
FullStory runs on Web, Mobile. PrestaShop runs on Web.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what PrestaShop is typically brought in for.
What can FullStory do that PrestaShop cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. PrestaShop covers Product catalog management, Order management, Payment gateway integration, Shipping module.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
PrestaShop: How much does PrestaShop cost?

PrestaShop offers two models: Classic (free download with self-installation) and Hosted (vendor-managed). Specific pricing figures are not displayed on the homepage. Visit the pricing pages or contact PrestaShop directly for cost details.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
PrestaShop: Does PrestaShop have a free version?

Yes, the Classic plan is free and allows you to download the source code and install your store from scratch.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
PrestaShop: What payment methods does PrestaShop support?

PrestaShop integrates with payment solutions including Stripe, Alma, and Klarna.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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