Softwr

E-commerce · head to head

Bluepark vs FullStory

B

Bluepark

E-commerce

A UK-based ecommerce platform to design, sell and manage your online store

From
On request
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bluepark central plan at £14.99 + VAT per month excludes ecommerce features entirely; full store functionality starts at £29.99 + VAT per month on the Retail tier, and all published prices exclude VAT (bluepark.co.uk/pricing.html, fetched 19 Aug 2026).; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites

Where they differ

Only the attributes on which Bluepark and FullStory actually diverge.

Attributes where Bluepark and FullStory differ
AttributeBlueparkFullStory
Starting priceOn requestFree
Pricing modelsubscriptionquote
Free tierNoYes
PlatformsWebWeb, Mobile
FoundedUnknown2014

Identical on both: user rating (Not yet rated), category (E-commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bluepark

Nothing recorded that FullStory does not also cover.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

What people use each for

The jobs each tool is most often brought in to do.

Bluepark

No use cases recorded yet. See the Bluepark review.

FullStory

  • User experience analysisnot Bluepark
  • Bug reproductionnot Bluepark
  • Conversion optimizationnot Bluepark
  • Customer supportnot Bluepark
  • Product developmentnot Bluepark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bluepark

  • Central plan at £14.99 + VAT per month excludes ecommerce features entirely; full store functionality starts at £29.99 + VAT per month on the Retail tier, and all published prices exclude VAT (bluepark.co.uk/pricing.html, fetched 19 Aug 2026).

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Bluepark

On request

No published plan breakdown. See the Bluepark review.

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Bluepark if

Nothing in the data separates Bluepark from FullStory on the points above - pick on price and on how each one feels to use.

Bluepark review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Bluepark or FullStory better?
Neither clearly leads. Bluepark starts at On request and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bluepark or FullStory?
FullStory has a free tier; the other does not. Paid plans start at On request for Bluepark and Free for FullStory.
Does Bluepark or FullStory run on more platforms?
Bluepark runs on Web. FullStory runs on Web, Mobile.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Bluepark starts at On request.
What can Bluepark do that FullStory cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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