Softwr

E-Commerce · head to head

Bluepark vs FullStory

Bluepark logo

Bluepark

E-Commerce

A UK-based ecommerce platform to design, sell and manage your online store

From
£14.99/month
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bluepark pricing in GBP plus VAT; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bluepark and FullStory actually diverge.

Attributes where Bluepark and FullStory differ
AttributeBlueparkFullStory
Starting price£14.99/monthFree
Pricing modelsubscriptionquote
Free tierNoYes
PlatformsWebWeb, Mobile
FoundedUnknown2014

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bluepark

Nothing recorded that FullStory does not also cover.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

What people use each for

The jobs each tool is most often brought in to do.

Bluepark

  • E-commerce catalog managementnot FullStory
  • Multi-channel selling integrationnot FullStory

FullStory

  • User experience analysisnot Bluepark
  • Bug reproductionnot Bluepark
  • Conversion optimizationnot Bluepark
  • Customer supportnot Bluepark
  • Product developmentnot Bluepark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bluepark

  • Pricing in GBP plus VAT
  • Email overage fees apply to all plans beyond 50,000/month at £0.002 per email
  • Extra storage on Enterprise limited to maximum 12GB

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Bluepark

£14.99/month
  • Central$14.99/month
    • No products, 500MB storage
    • For non-ecommerce use
  • Retail$29.99/month
    • Up to 500 products
    • 500MB storage
    • All essential features
  • Business$44.99/month
    • Up to 2,000 products
    • 1GB storage
    • Marketing and B2B features
  • Enterprise$64.99/month
    • Unlimited products
    • 2GB storage
    • QuickBooks integration

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Bluepark if

Nothing in the data separates Bluepark from FullStory on the points above - pick on price and on how each one feels to use.

Bluepark review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Bluepark or FullStory better?
Neither clearly leads. Bluepark starts at £14.99/month and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bluepark or FullStory?
FullStory has a free tier; the other does not. Paid plans start at £14.99/month for Bluepark and Free for FullStory.
Does Bluepark or FullStory run on more platforms?
Bluepark runs on Web. FullStory runs on Web, Mobile.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Bluepark starts at £14.99/month.
What is Bluepark best used for?
Bluepark is most often used for e-commerce catalog management, multi-channel selling integration. Of those, e-commerce catalog management and multi-channel selling integration are not what FullStory is typically brought in for.
What can Bluepark do that FullStory cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

Bluepark: What are Bluepark's pricing plans?

Bluepark offers four plans: Central at £14.99/month for non-ecommerce use, Retail at £29.99/month for up to 500 products, Business at £44.99/month for up to 2,000 products, and Enterprise at £64.99/month for unlimited products. All prices exclude VAT.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Bluepark: Does Bluepark charge transaction fees?

No, Bluepark advertises 0% transaction fees across all plans.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Bluepark: How much is the email overage charge on Bluepark?

Email overages beyond the included 50,000 emails per month are charged at £0.002 per email on all plans.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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