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WooCommerce

The flexible, open-source ecommerce platform

As of 30 August 2026, WooCommerce is free to use. WooCommerce is a free, open-source ecommerce plugin built on WordPress. Softwr lists it under E-Commerce. WooCommerce is made by WooCommerce (Automattic), launched in 2011, available on Web.

Overview

What WooCommerce does

WooCommerce is a free, open-source ecommerce plugin built on WordPress. It transforms a WordPress website into a fully functional online store with support for physical products, digital downloads, subscriptions, and more. WooCommerce powers over 3 million online stores worldwide.

What people use it for

  • Running an online store inside an existing WordPress site
  • Selling physical, digital or subscription products with full control of the code
  • Building a customised commerce workflow through plugins and hooks

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about WooCommerce.

  • The plugin is free but you must supply and pay for WordPress hosting, which WooCommerce itself puts at $25 to $350 per month for most stores
  • Functionality such as subscriptions and bookings comes from paid extensions priced at $29 to $299 per year each, renewed annually
  • Card payments through WooPayments cost roughly 2.50 to 2.90 percent plus 30 cents per transaction
  • Total cost depends on how many extensions a store needs rather than a single published plan price

Cross-shopped

What people choose instead of WooCommerce

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What WooCommerce costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Core ecommerce features
  • Unlimited products
  • Community support
  • Open source

Premium

$299 /yr

  • All Free features
  • Premium support
  • Performance optimization
  • Security tools
  • Advanced reports

Capabilities

Features

  • Product management

  • Shopping cart

  • Payment integration

  • Shipping management

  • Tax calculations

  • Customer accounts

  • Order management

  • Inventory tracking

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does WooCommerce offer a money-back guarantee?

Yes. The platform offers a 30-day money-back guarantee.

Source
Is WooCommerce secure for online payments?

The platform offers safe and secure online payments through its integrated system.

Source

Behind it

Who makes WooCommerce

Company
WooCommerce (Automattic)
Based in
San Francisco, CA
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Softwr does not host reviews and shows no star rating for WooCommerce, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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