Softwr

E-Commerce · head to head

FullStory vs Shopware

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
Shopware logo

Shopware

E-Commerce

Explore the open-source commerce platform, backed by our global community

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Shopware rise tier starts at 600 euro per month and Evolve at 2,400 euro per month, both excluding VAT, so pricing is published in euros only and not converted for other regions
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Shopware actually diverge.

Attributes where FullStory and Shopware differ
AttributeFullStoryShopware
Pricing modelquoteopen-source
PlatformsWeb, MobileWeb
Founded2014Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Shopware

Nothing recorded that FullStory does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Shopware
  • Bug reproductionnot Shopware
  • Conversion optimizationnot Shopware
  • Customer supportnot Shopware
  • Product developmentnot Shopware

Shopware

  • Managing unlimited sales channels across online, POS, marketplacesnot FullStory
  • Setting customer-specific pricing for B2B customersnot FullStory
  • Automating complex workflows with Flow Builder without codingnot FullStory
  • Segmenting customers automatically with behavioral tagsnot FullStory
  • Managing multi-language, multi-currency, multi-tax for global expansionnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Shopware

  • Rise tier starts at 600 euro per month and Evolve at 2,400 euro per month, both excluding VAT, so pricing is published in euros only and not converted for other regions
  • Beyond, the top tier with digital sales rooms, multi-inventory and customer-specific pricing, is custom priced and requires contacting sales
  • The Shopware Intelligence+ AI add-on is billed separately at 29 euro per month on Community Edition or 19 euro per month on paid tiers, on top of the plan price

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Shopware

Free
  • Community EditionFree
    • free open-source platform
    • global developer community access
    • Shopware Intelligence+ add-on at 29/month
  • Rise$600/month
    • subscription model
    • Shopware Intelligence+ add-on at 19/month
  • Evolve$2400/month
    • subscription model
    • Shopware Intelligence+ add-on at 19/month
  • Beyond$null/custom
    • custom pricing
    • contact sales required

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Choose Shopware if

  • You want to start without paying.
Shopware review

Questions people ask

Is FullStory or Shopware better?
Neither clearly leads. FullStory starts at Free and Shopware at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Shopware?
FullStory starts at Free and Shopware at Free.
Does FullStory or Shopware run on more platforms?
FullStory runs on Web, Mobile. Shopware runs on Web.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Shopware is typically brought in for.
What can FullStory do that Shopware cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Shopware: How much does Shopware cost?

Shopware offers Community Edition free (open-source), Rise at 600/month, Evolve at 2,400/month (all in EUR), and Beyond at custom pricing requiring sales contact.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Shopware: What is the difference between Shopware Community and Rise editions?

Shopware Community Edition is a free open-source platform with global developer community access. Rise is a subscription tier starting at 600/month (EUR) with included features and support.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Shopware: What add-on services does Shopware offer?

Shopware offers Shopware Intelligence+ at 29/month (Community Edition) or 19/month (Rise, Evolve, and Beyond tiers). Shopware Nexus is in a free introductory phase through September 1, 2026.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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