FullStoryvs
Hotjar
Hotjar: Provides session replay and heatmaps for website behavior analysis, directly competing on the same core features for understanding user experience.
FullStory
Digital experience intelligence platform
As of 30 August 2026, FullStory is free to use. FullStory captures and analyzes complete digital experiences, providing teams with actionable insights to improve their products. Softwr lists it under E-Commerce. FullStory is made by FullStory Inc, launched in 2014, available on Web, iOS, Android.
Overview
What FullStory does
FullStory captures and analyzes complete digital experiences, providing teams with actionable insights to improve their products. With session replay, heatmaps, and advanced analytics, teams can understand exactly how users interact with their applications.
What people use it for
- User experience analysis
- Bug reproduction
- Conversion optimization
- Customer support
- Product development
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about FullStory.
- Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
- Personal email addresses cannot be used for signup; business email domain required
- Paid plan pricing not publicly listed, requires sales contact for quotes
- Free plan has no email support, only community-based assistance
- Mobile app analytics requires a separate add-on purchase
Cross-shopped
What people choose instead of FullStory
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- FullStoryvsMouseflow
Mouseflow: Session replay and heatmap tool for tracking user interactions, competes in the same behavioral analytics segment.
- FullStoryvsLogRocket
LogRocket: Frontend monitoring with session replay and error tracking, targets developers and product teams with similar debugging and UX insights.
- FullStoryvsCrazy Egg
Crazy Egg: Heatmap and session replay platform for understanding visitor behavior, positioned similarly for e-commerce conversion optimization.
Pricing
What FullStory costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Session replay
- 1 seat
Business
On request
- Custom sessions
- 3-month retention
- Advanced analytics
- Heatmaps
- Integrations
Enterprise
On request
- Unlimited sessions
- Custom retention
- Advanced privacy controls
- API access
- Dedicated support
Capabilities
Features
Session replay
Heatmaps
Conversion funnels
User journey mapping
Error tracking
Frustration signals
Search functionality
Custom events
Slack
Integration with Slack
Jira
Integration with Jira
Google Analytics
Integration with Google Analytics
Segment
Integration with Segment
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What does FullStory's free tier include?
30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.
SourceWhat features are excluded from the free plan?
Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.
SourceCan I use a personal email to sign up for FullStory's free plan?
No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.
SourceHow does FullStory integrate with Slack?
FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.
SourceWhat analytics platforms does FullStory integrate with?
FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.
SourceBehind it
Who makes FullStory
- Company
- FullStory Inc
- Based in
- Atlanta, GA
- Founders
- Scott Voigt, Bruce Johnson, Joel Webber
Keep looking
Where to go from FullStory
- FullStory alternativesEvery product people weigh against it
- FullStory pricingPlans, floors and what the tiers exclude
- FullStory badgesWhich rules it meets, and the figure behind each
- All E-Commerce softwareThe full category
- Best E-Commerce softwareThe shortlist, and how it was cut
Best E-Commerce software for
Compare FullStory with
- Hotjar
- Gumroad
- Braintree
- Checkout.com
- eBay
- Authorize.net
- Bluepark
- Loox
- Razorpay
- SamCart
- Contentful
- commercetools
- Memberful
- Mollie
- Namecheap
- OpenCart
- Oracle Commerce
- PrestaShop
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Softwr does not host reviews and shows no star rating for FullStory, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on FullStory
FullStory alternatives
What people switch to, and what they give up
FullStory pricing
Every tier, and where the cost actually lands
Compare FullStory
Put it head to head with anything we hold
FullStory badge
Its rating, and an embed for your own site
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