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E-Commerce · head to head

FullStory vs Oracle Commerce

FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Oracle Commerce logo

Oracle Commerce

E-Commerce

Cloud-based commerce platform by Oracle

From
$100000/year
Rated
-

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; Oracle Commerce enterprise-only pricing model with no transparent public pricing (custom quotes required)
  • They diverge on capability: FullStory covers Session replay, Oracle Commerce covers Storefront builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FullStory and Oracle Commerce actually diverge.

Attributes where FullStory and Oracle Commerce differ
AttributeFullStoryOracle Commerce
Starting priceFree$100000/year
Pricing modelquotesubscription
Free tierYesNo
PlatformsWeb, MobileCloud/Web
Founded20141991

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in Oracle Commerce

  • Storefront builder
  • Product management
  • Order management
  • Inventory management
  • Personalization engine
  • Analytics
  • B2B capabilities
  • Mobile commerce

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot Oracle Commerce
  • Bug reproductionnot Oracle Commerce
  • Conversion optimizationnot Oracle Commerce
  • Customer supportnot Oracle Commerce
  • Product developmentnot Oracle Commerce

Oracle Commerce

No use cases recorded yet. See the Oracle Commerce review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Oracle Commerce

  • Enterprise-only pricing model with no transparent public pricing (custom quotes required)
  • Requires significant implementation costs and consulting services
  • Complex setup and configuration compared to simpler SaaS e-commerce platforms
  • Extensive product catalog and workflow management configuration required without pre-built templates

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Oracle Commerce

$100000/year
  • Commerce$100000/year
    • Storefront management
    • Product catalog
    • Order management
  • Commerce Premium$500000/year
    • All Commerce features
    • Advanced personalization
    • B2B capabilities

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.

Choose Oracle Commerce if

  • You need storefront builder.
  • You work on Cloud/Web.
  • You also want product management.

Questions people ask

Is FullStory or Oracle Commerce better?
Neither clearly leads. FullStory starts at Free and Oracle Commerce at $100000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or Oracle Commerce?
FullStory has a free tier; the other does not. Paid plans start at Free for FullStory and $100000/year for Oracle Commerce.
Does FullStory or Oracle Commerce run on more platforms?
FullStory runs on Web, Mobile. Oracle Commerce runs on Cloud/Web.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Oracle Commerce starts at $100000/year.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what Oracle Commerce is typically brought in for.
What can FullStory do that Oracle Commerce cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Oracle Commerce covers Storefront builder, Product management, Order management, Inventory management.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Oracle Commerce: What platform flexibility does Oracle Commerce provide for customization?

Oracle Commerce provides an API-first architecture that gives full control over storefront customization, integrations, and workflows without being limited by templates. It includes 20+ out-of-the-box page layouts and 70+ prebuilt widgets that merchants can customize or extend.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Oracle Commerce: Does Oracle Commerce support complex product configurations?

Yes. Oracle Commerce supports configurable products, including complex configured items in self-service channels. It leverages CPQ's guided selling, rules, and constraints to sell complex products error-free.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
Oracle Commerce: What payment and order management capabilities does Oracle Commerce offer?

Oracle Commerce includes shopping cart, mobile access, multi-store support, dynamic catalog management, pricing, promotions, and order management. The platform is built on a subscription model with usage-based metrics for page views and orders.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
Oracle Commerce: Can customer service representatives use Oracle Commerce for order assistance?

Yes. Oracle Commerce features an integrated call center application (Agent Console) that enables service representatives to deliver informed, consistent experiences to shoppers with access to complete order information.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
Oracle Commerce: What pricing model does Oracle Commerce use?

Oracle Commerce operates on a subscription-based SaaS model with usage-based pricing. Standard and Premium tiers are available, with costs calculated by page views or orders (starting at $800 for the first 1,000, then $3 per additional 1,000).

Source
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