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Real Estate · head to head

AppFolio vs Follow Up Boss

AppFolio logo

AppFolio

Real Estate

Run your entire residential portfolio on a single, modern platform

From
On request
Rated
-
Full reviewWebsite
Follow Up Boss logo

Follow Up Boss

Real Estate

AI that works for you, like you: personalized, painless, productive

From
$69/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AppFolio no published pricing; all plans require contacting vendor for quote; Follow Up Boss pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
  • Prices and features above were last checked on 28 August 2026.

Where they differ

Only the attributes on which AppFolio and Follow Up Boss actually diverge.

Attributes where AppFolio and Follow Up Boss differ
AttributeAppFolioFollow Up Boss
Starting priceOn request$69/month
Pricing modelquotesubscription

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Real Estate).

What people use each for

The jobs each tool is most often brought in to do.

AppFolio

  • Managing residential portfolio on single platformnot Follow Up Boss
  • Centralizing finances and resident communicationsnot Follow Up Boss
  • Automating work order management across propertiesnot Follow Up Boss
  • Supporting multifamily and single-family rentalsnot Follow Up Boss

Follow Up Boss

  • Distributing leads automatically across real estate agentsnot AppFolio
  • Automating follow-up sequences from first contact through closingnot AppFolio
  • Coordinating team calling, texting, and email from one CRMnot AppFolio
  • Tracking lead source performance and agent activity in real-timenot AppFolio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AppFolio

  • No published pricing; all plans require contacting vendor for quote
  • Minimum 50 units required for Core plan

Follow Up Boss

  • Pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
  • Platform plan requires a 30 user minimum at $1,000 per month
  • Calling is not included on the entry Grow plan and costs an extra $39 per user per month
  • Discounted per user rates require annual billing

Pricing, plan by plan

AppFolio

On request

No published plan breakdown. See the AppFolio review.

Follow Up Boss

$69/month
  • Grow$69/month
    • For individual agents and small teams
    • Lead organization, smart lists, automation
    • Calling, texting, email
  • Pro$499/month
    • Includes 10 users (additional users $49/month each)
    • Unlimited calling and texting for all users
    • AI features: smart summaries, smart messages, suggested tasks
  • Platform$1000/month
    • Includes 30 users (additional users $20/month each)
    • All Pro features plus teams within teams
    • Priority support

Which should you pick?

Choose AppFolio if

Nothing in the data separates AppFolio from Follow Up Boss on the points above - pick on price and on how each one feels to use.

AppFolio review

Choose Follow Up Boss if

Nothing in the data separates Follow Up Boss from AppFolio on the points above - pick on price and on how each one feels to use.

Follow Up Boss review

Questions people ask

Is AppFolio or Follow Up Boss better?
Neither clearly leads. AppFolio starts at On request and Follow Up Boss at $69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AppFolio or Follow Up Boss?
AppFolio starts at On request and Follow Up Boss at $69/month.
Does AppFolio or Follow Up Boss run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AppFolio best used for?
AppFolio is most often used for managing residential portfolio on single platform, centralizing finances and resident communications, automating work order management across properties, supporting multifamily and single-family rentals. Of those, managing residential portfolio on single platform and centralizing finances and resident communications are not what Follow Up Boss is typically brought in for.

Answered from the vendors’ own pages

AppFolio: What does AppFolio property management software cost?

AppFolio pricing is not published; quotes are provided based on portfolio size and specific requirements. Core plans require a minimum of 50 units. Contact AppFolio's sales team for a customized quote.

Source
Follow Up Boss: What is the cheapest Follow Up Boss plan?

The Grow plan starts at $69 per user per month. This includes basic features like lead organization, smart lists, automation, calling, texting, email, and mobile app access. Add-ons like calling features may incur additional charges.

Source
AppFolio: How many AppFolio tiers are available and what distinguishes them?

AppFolio offers three tiers: Core (minimum 50 units), Plus (for growing businesses with features like affordable housing support), and Max (enterprise solution with leasing CRM and API read/write access). All require custom pricing quotes.

Source
Follow Up Boss: How many users are included in Follow Up Boss plans?

Grow is priced per user. Pro includes 10 users for $499/month with additional users at $49/month. Platform includes 30 users for $1,000/month with additional users at $20/month. The Pro and Platform tiers offer significant per-user discounts for additional team members.

Source
Follow Up Boss: Does Follow Up Boss offer a free trial?

Yes, Follow Up Boss offers a 14-day free trial with easy migration and no contracts required. All plans include 7-day/week phone and email support, unlimited contacts, lead sources, and integrations.

Source
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