Software · head to head
Fathom Analytics vs Woopra
The short version
- Only Woopra has a free tier, so it costs nothing to try first.
- Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
- They diverge on capability: Fathom Analytics covers Page view tracking, Woopra covers Customer tracking.
Where they differ
Only the attributes on which Fathom Analytics and Woopra actually diverge.
| Attribute | Fathom Analytics | Woopra |
|---|---|---|
| Starting price | $14/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Founded | 2014 | 2011 |
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fathom Analytics
- Page view tracking
- Goal tracking
- Referrer tracking
- Privacy-focused
- GDPR compliant
- 20+ languages language support
Only in Woopra
- Customer tracking
- Segmentation
- Automation
- Salesforce
- HubSpot
- GDPR
- English language support
Both cover
- Real-time analytics
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot Woopra
- A lightweight Google Analytics replacementnot Woopra
- Tracking many sites from one accountnot Woopra
- Long-term historical reporting while subscribednot Woopra
Woopra
- Tracking individual customer journeys across web, app and support touchpointsnot Fathom Analytics
- Product and behavioural analytics with retention and funnel reportsnot Fathom Analytics
- Triggering downstream actions from customer behaviournot Fathom Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Woopra
- The entry Pro plan starts at $999 per month, and no lower or free tier is published
- Single Sign-On requires the Enterprise plan
- Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
- Pro is capped at 50 user seats and 2 years of data retention
- Dedicated support and onboarding are Enterprise only; Pro gets online support
- Enterprise is custom priced with no published rate
Pricing, plan by plan
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
Woopra
Free- FreeFree
- Real-time analytics
- Basic dashboards
Which should you pick?
Choose Fathom Analytics if
- You need page view tracking.
- You also want goal tracking.
Choose Woopra if
- You need customer tracking.
- You want to start without paying.
- You also want segmentation.
Questions people ask
- Is Fathom Analytics or Woopra better?
- Neither clearly leads. Fathom Analytics starts at $14/month and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fathom Analytics or Woopra?
- Woopra has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Woopra.
- Does Fathom Analytics or Woopra run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Woopra for free?
- Yes. Woopra has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
- What is Fathom Analytics best used for?
- Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Woopra is typically brought in for.
- What can Fathom Analytics do that Woopra cannot?
- Fathom Analytics covers Page view tracking, Goal tracking, Referrer tracking, Privacy-focused. Woopra covers Customer tracking, Segmentation, Automation, Salesforce. Both handle Real-time analytics, Cloud deployment, Web support.
Related pages
More on Fathom Analytics
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