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Software · head to head

Plausible vs VWO

Plausible logo

Plausible

Software

Simple, privacy-friendly analytics

From
$9/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Plausible there is no free tier, only a 30 day trial; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Plausible covers Page view tracking, VWO covers A/B testing.

Where they differ

Only the attributes on which Plausible and VWO actually diverge.

Attributes where Plausible and VWO differ
AttributePlausibleVWO
Starting price$9/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
Founded20182007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Plausible

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Outbound link click tracking
  • Privacy-focused
  • No cookies

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Both cover

  • Cloud deployment
  • Web support
  • 20+ languages language support

What people use each for

The jobs each tool is most often brought in to do.

Plausible

  • Privacy-focused web analytics without cookies or personal datanot VWO
  • A Google Analytics replacement that needs no consent bannernot VWO
  • Self-hosted analytics on your own infrastructurenot VWO
  • EU-hosted measurement for data residency requirementsnot VWO

VWO

  • A/B testing and multivariate testingnot Plausible
  • Conversion rate optimisationnot Plausible
  • Behavioural analytics and session recordingsnot Plausible
  • Feature experimentation and progressive rolloutsnot Plausible

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Plausible

  • There is no free tier, only a 30 day trial
  • Paid plans are metered on monthly pageviews, so a traffic spike moves you up a plan
  • Self-hosting is possible but means running and updating the service yourself
  • Deliberately simple, so there are no user-level profiles or funnel-by-individual reports the way a cookie-based analytics tool provides

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Plausible

$9/month
  • Starter$9/month
    • Up to 10k monthly page views
    • 30 days retention
    • Basic analytics

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Plausible if

  • You need page view tracking.
  • You also want goal tracking.
Plausible review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Plausible or VWO better?
Neither clearly leads. Plausible starts at $9/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Plausible or VWO?
VWO has a free tier; the other does not. Paid plans start at $9/month for Plausible and Free for VWO.
Does Plausible or VWO run on more platforms?
Plausible runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Plausible starts at $9/month.
What is Plausible best used for?
Plausible is most often used for privacy-focused web analytics without cookies or personal data, a google analytics replacement that needs no consent banner, self-hosted analytics on your own infrastructure, eu-hosted measurement for data residency requirements. Of those, privacy-focused web analytics without cookies or personal data and a google analytics replacement that needs no consent banner are not what VWO is typically brought in for.
What can Plausible do that VWO cannot?
Plausible covers Page view tracking, Goal tracking, Real-time analytics, Outbound link click tracking. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Cloud deployment, Web support, 20+ languages language support.
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