Softwr

Sales Enablement · head to head

People.ai vs Potion

People.ai logo

People.ai

Sales Enablement

AI Revenue Intelligence

From
$50/month
Rated
-
Full reviewWebsite
Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: People.ai pricing per user adds up quickly for large sales teams; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • They diverge on capability: People.ai covers Activity capture, Potion covers Dynamic AI videos.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which People.ai and Potion actually diverge.

Attributes where People.ai and Potion differ
AttributePeople.aiPotion
Starting price$50/month$99/month
Pricing modelUnknownPer workspace per month
PlatformsWebWeb, Chrome
Founded2016Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in People.ai

  • Activity capture
  • Contact management
  • Deal intelligence
  • AI coaching
  • Revenue analytics
  • Salesforce
  • Microsoft Dynamics
  • Slack

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

What people use each for

The jobs each tool is most often brought in to do.

People.ai

  • Customer Successnot Potion
  • Ai Intelligencenot Potion
  • Activity Capturenot Potion

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot People.ai
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot People.ai
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot People.ai
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot People.ai

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

People.ai

  • Pricing per user adds up quickly for large sales teams
  • Setup requires deep CRM configuration and change management
  • Activity capture can generate noise without proper filtering and customization
  • Forecasting accuracy depends on data quality and proper configuration

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Pricing, plan by plan

People.ai

$50/month

No published plan breakdown. See the People.ai review.

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Which should you pick?

Choose People.ai if

  • You need activity capture.
  • You also want contact management.
People.ai review

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Questions people ask

Is People.ai or Potion better?
Neither clearly leads. People.ai starts at $50/month and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, People.ai or Potion?
People.ai starts at $50/month and Potion at $99/month.
Does People.ai or Potion run on more platforms?
People.ai runs on Web. Potion runs on Web, Chrome.
What is People.ai best used for?
People.ai is most often used for customer success, ai intelligence, activity capture. Of those, customer success and ai intelligence are not what Potion is typically brought in for.
What can People.ai do that Potion cannot?
People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration.

Answered from the vendors’ own pages

People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source
Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source
Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

Share

Related pages

More on People.ai

More on Potion

Keep looking

Other head to heads