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Sales Enablement · head to head

Avoma vs Dock

Avoma logo

Avoma

Sales Enablement

Meeting assistant, scheduler and conversation intelligence sold as separate priced layers

From
$19/month
Rated
-
Full reviewWebsite
Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Avoma conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.; Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • They diverge on capability: Avoma covers AI meeting assistant, Dock covers Digital sales rooms.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Avoma and Dock actually diverge.

Attributes where Avoma and Dock differ
AttributeAvomaDock
Starting price$19/monthFree
Pricing modelPer user per monthPer month by plan with additional seats charged
Free tierNoYes
PlatformsWeb, iOS, Android, Chrome extensionWeb

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avoma

  • AI meeting assistant
  • Custom note templates
  • Scheduling
  • Conversation intelligence
  • Revenue intelligence
  • Ask Avoma
  • Lead router

Only in Dock

  • Digital sales rooms
  • Mutual action plans
  • Onboarding hubs
  • Content library
  • Order forms
  • Engagement tracking
  • AI document generation

Both cover

  • CRM sync

What people use each for

The jobs each tool is most often brought in to do.

Avoma

  • A ten-person sales team that wants CRM-ready call notes and booking links without buying a note-taker and a scheduler separatelynot Dock
  • A customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing contextnot Dock
  • A founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contractnot Dock
  • A team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seatsnot Dock

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Avoma
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Avoma
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Avoma
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Avoma

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avoma

  • Conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.
  • Seat ceilings are baked into tiers, with Startup capped at 25 seats and Organization at 100, so growth forces a plan change for headcount reasons alone rather than feature reasons.
  • Conversation intelligence on the Organization tier is explicitly limited, meaning teams discover which parts are missing after they have committed to an annual contract.
  • Deal and forecast analytics are considerably shallower than dedicated revenue intelligence platforms, so an organisation that grows into serious pipeline inspection will replace the add-on rather than expand it.
  • Summary quality depends on the note template being maintained, and teams that never configure templates get generic recaps that nobody reads, which quietly turns the subscription into an expensive transcript archive.

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

Pricing, plan by plan

Avoma

$19/month
  • Startup$19/month
    • Up to 25 paid seats
    • Unlimited AI meeting assistant
    • Automatic recording and transcription
  • Organization$24/month
    • Up to 100 paid seats
    • Everything in Startup
    • Custom AI topics and templates
  • Enterprise$39/month
    • Minimum 10 paid seats
    • Everything in Organization
    • Org-wide Ask Avoma
  • Conversation Intelligence add-on$29/month
    • Per seat, on top of a base plan
    • Talk ratios and topic tracking
    • Keyword alerts and coaching

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

Which should you pick?

Choose Avoma if

  • You need ai meeting assistant.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want custom note templates.
Avoma review

Choose Dock if

  • You need digital sales rooms.
  • You want to start without paying.
  • You also want mutual action plans.
Dock review

Questions people ask

Is Avoma or Dock better?
Neither clearly leads. Avoma starts at $19/month and Dock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avoma or Dock?
Dock has a free tier; the other does not. Paid plans start at $19/month for Avoma and Free for Dock.
Does Avoma or Dock run on more platforms?
Avoma runs on Web, iOS, Android, Chrome extension. Dock runs on Web.
Can I use Dock for free?
Yes. Dock has a free tier, so you can try it without paying. Avoma starts at $19/month.
What is Avoma best used for?
Avoma is most often used for a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately, a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context, a founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contract, a team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seats. Of those, a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately and a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context are not what Dock is typically brought in for.
What can Avoma do that Dock cannot?
Avoma covers AI meeting assistant, Custom note templates, Scheduling, Conversation intelligence. Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library. Both handle CRM sync.

Answered from the vendors’ own pages

Avoma: Is 19 US dollars the real price?

Only for the base meeting assistant on annual billing. Adding Conversation Intelligence takes it to 53 per user per month, and Revenue Intelligence takes it to 82.

Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

Avoma: Do I pay for people who only watch recordings?

No. Viewers and collaborators are free. Paid seats are only required for users whose own meetings are recorded.

Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

Avoma: Does it replace my scheduling tool?

For most teams, yes. Group and round-robin booking arrive on the Organization tier; Startup includes 1:1 links only.

Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Avoma: Is it a Gong replacement?

Not at the enterprise end. Avoma covers the common conversation intelligence use cases at a fraction of the price but does not match Gong on deal analytics or coaching depth.

Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

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