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Sales Enablement · head to head

People.ai vs Warmly

People.ai logo

People.ai

Sales Enablement

AI Revenue Intelligence

From
$50/month
Rated
-
Full reviewWebsite
Warmly logo

Warmly

Sales Enablement

Identifies website visitors and acts on them automatically, priced by credits from 10,000 USD a year

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: People.ai pricing per user adds up quickly for large sales teams; Warmly individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • They diverge on capability: People.ai covers Activity capture, Warmly covers Website de-anonymisation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which People.ai and Warmly actually diverge.

Attributes where People.ai and Warmly differ
AttributePeople.aiWarmly
Starting price$50/month$10000/year
Pricing modelUnknownPer year by credit volume
PlatformsWebWeb, API
Founded2016Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in People.ai

  • Activity capture
  • Contact management
  • Deal intelligence
  • AI coaching
  • Revenue analytics
  • Salesforce
  • Microsoft Dynamics
  • Slack

Only in Warmly

  • Website de-anonymisation
  • Real-time alerts
  • AI Inbound Autopilot
  • Inbound chat
  • CRM relationship check
  • Intent signal aggregation
  • Automated sequences
  • Meeting routing

What people use each for

The jobs each tool is most often brought in to do.

People.ai

  • Customer Successnot Warmly
  • Ai Intelligencenot Warmly
  • Activity Capturenot Warmly

Warmly

  • A B2B software company with several thousand monthly visitors and a sales team that will act on an alert within ten minutes of a target account landing on the pricing pagenot People.ai
  • A revenue team that wants inbound chat to qualify and book meetings out of hours without hiring an offshore SDR shiftnot People.ai
  • An account-based marketing programme that needs to know which target accounts are researching before any form is fillednot People.ai
  • A sales leader who wants to surface existing relationships inside the company with a visiting account rather than starting coldnot People.ai

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

People.ai

  • Pricing per user adds up quickly for large sales teams
  • Setup requires deep CRM configuration and change management
  • Activity capture can generate noise without proper filtering and customization
  • Forecasting accuracy depends on data quality and proper configuration

Warmly

  • Individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • The published annual figures start at 10,000 credits a month, and credit consumption scales with traffic volume, so a high-traffic site will exceed its allowance and the advertised price becomes a floor rather than a cost.
  • Individual-level de-anonymisation of EU visitors carries GDPR consent obligations that sit with you as data controller, not with Warmly, so deploying it on European traffic requires a privacy review and cookie consent design that most buyers do not budget for.
  • Match rates are eroding structurally as VPN use, browser privacy defaults and tracking restrictions spread, so the value delivered in year three of a contract will be lower than in year one for the same price.
  • Reviewers consistently report the analytics layer lacks depth for custom funnel reporting, attribution or cohort analysis, so teams that want to prove the tool paid for itself end up exporting to a warehouse to do it.

Pricing, plan by plan

People.ai

$50/month

No published plan breakdown. See the People.ai review.

Warmly

$10000/year
  • AI Web-Deanonymization$10000/year
    • Website visitor identification
    • From 10,000 credits per month
    • Real-time Slack alerts
  • Inbound Chat$20000/year
    • Everything in Web-Deanonymization
    • AI website chat
    • Meeting routing
  • AI Inbound Autopilot$30000/year
    • Everything in Inbound Chat
    • Unlimited AI agents
    • Autonomous outreach
  • GTM Signals Package$10000/year
    • Job change signals
    • Third-party research intent
    • Additional signal sources

Which should you pick?

Choose People.ai if

  • You need activity capture.
  • You also want contact management.
People.ai review

Choose Warmly if

  • You need website de-anonymisation.
  • You work on Web, API.
  • You also want real-time alerts.
Warmly review

Questions people ask

Is People.ai or Warmly better?
Neither clearly leads. People.ai starts at $50/month and Warmly at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, People.ai or Warmly?
People.ai starts at $50/month and Warmly at $10000/year.
Does People.ai or Warmly run on more platforms?
People.ai runs on Web. Warmly runs on Web, API.
What is People.ai best used for?
People.ai is most often used for customer success, ai intelligence, activity capture. Of those, customer success and ai intelligence are not what Warmly is typically brought in for.
What can People.ai do that Warmly cannot?
People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching. Warmly covers Website de-anonymisation, Real-time alerts, AI Inbound Autopilot, Inbound chat.

Answered from the vendors’ own pages

People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source
Warmly: What match rate should I actually expect?

Company-level identification is reasonably reliable, but individual-level identification lands around 10 to 25 per cent of visitors, so plan for most results to be account-level.

People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source
Warmly: How much does it cost?

Published annual prices are 10,000 USD for AI Web-Deanonymization, 20,000 for Inbound Chat and 30,000 for AI Inbound Autopilot, each starting at 10,000 credits a month, with quarterly options available.

Warmly: Can I use it on European traffic?

Technically yes, but individual-level identification of EU visitors triggers GDPR obligations that fall on you as controller, so it requires a legal basis and consent design before deployment.

Warmly: Is there a free or SMB tier?

Not meaningfully. The commercial model starts at a five-figure annual commitment, which rules out most small businesses.

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