Sales Enablement · head to head
Attention vs Dock
Attention
Sales Enablement
Call recording that writes back to the CRM and scores reps against your own qualification framework
- From
- On request
- Rated
- -
Dock
Sales Enablement
Client-facing workspaces for deal rooms, onboarding plans and customer portals
- From
- Free
- Rated
- -
The short version
- Only Dock has a free tier, so it costs nothing to try first.
- Each has a real cost: Attention there is no published pricing and no self-serve tier, so even a small team must go through a sales cycle to get a number, which is a real disadvantage against Avoma and Fireflies where you can start on a card the same afternoon.; Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
- They diverge on capability: Attention covers Call recording and transcription, Dock covers Digital sales rooms.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Attention and Dock actually diverge.
Identical on both: user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attention
- Call recording and transcription
- CRM auto-update
- AI coaching scorecards
- Follow-up automation
- Ask Attention Anything
- Super Agent
- Deal and pipeline reporting
- Shareable clips
Only in Dock
- Digital sales rooms
- Mutual action plans
- Onboarding hubs
- Content library
- Order forms
- Engagement tracking
- AI document generation
- CRM sync
What people use each for
The jobs each tool is most often brought in to do.
Attention
- A sales organisation whose forecast is unreliable because representatives do not update MEDDIC fields after calls, and which wants those fields written automaticallynot Dock
- A sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per monthnot Dock
- A revenue operations lead consolidating call recording, coaching and CRM hygiene into one contract instead of three toolsnot Dock
- A team that wants call intelligence exposed to internal AI agents through MCP rather than trapped inside a vendor dashboardnot Dock
Dock
- A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Attention
- An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Attention
- A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Attention
- A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Attention
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attention
- There is no published pricing and no self-serve tier, so even a small team must go through a sales cycle to get a number, which is a real disadvantage against Avoma and Fireflies where you can start on a card the same afternoon.
- Automatic CRM writeback is only as good as your field hygiene: if picklists, stage definitions and custom fields are inconsistent, the tool will confidently populate them wrongly and the errors are harder to spot than blank fields were.
- The company was founded in 2021 and remains small against Gong and Chorus, so the library of benchmark data, published methodology and partner ecosystem that enterprises often buy alongside conversation intelligence is not comparable.
- There is no standalone public documentation or help portal, which slows self-service troubleshooting and makes it harder for a technical evaluator to assess API depth before committing.
- No native mobile application or browser extension has been confirmed, so field representatives who work primarily from a phone between meetings have a weaker experience than the desktop-first design assumes.
Dock
- The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
- Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
- Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
- Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
- The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.
Pricing, plan by plan
Attention
On request- Attention$undefined/year
- Call recording and transcription in 100+ languages
- CRM auto-update for Salesforce and HubSpot
- AI coaching scorecards
Dock
Free- FreeFree
- 5 users
- 10 workspaces
- 25 content assets
- Standard$350/month
- 10 users included
- Unlimited workspaces
- 100 content assets
- Premium$1000/month
- 25 or more users, billed annually
- Unlimited assets, playbooks, courses and order forms
- CRM-integrated order forms
- Enterprise$undefined/year
- API access
- Custom domain and sending addresses
- SCIM provisioning
Which should you pick?
Choose Attention if
- You need call recording and transcription.
- You work on Web, API.
- You also want crm auto-update.
Choose Dock if
- You need digital sales rooms.
- You want to start without paying.
- You also want mutual action plans.
Questions people ask
- Is Attention or Dock better?
- Neither clearly leads. Attention starts at On request and Dock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attention or Dock?
- Dock has a free tier; the other does not. Paid plans start at On request for Attention and Free for Dock.
- Does Attention or Dock run on more platforms?
- Attention runs on Web, API. Dock runs on Web.
- Can I use Dock for free?
- Yes. Dock has a free tier, so you can try it without paying. Attention starts at On request.
- What is Attention best used for?
- Attention is most often used for a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically, a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month, a revenue operations lead consolidating call recording, coaching and crm hygiene into one contract instead of three tools, a team that wants call intelligence exposed to internal ai agents through mcp rather than trapped inside a vendor dashboard. Of those, a sales organisation whose forecast is unreliable because representatives do not update meddic fields after calls, and which wants those fields written automatically and a sales manager who needs every call scored against the same qualification rubric rather than spot-checking a handful per rep per month are not what Dock is typically brought in for.
- What can Attention do that Dock cannot?
- Attention covers Call recording and transcription, CRM auto-update, AI coaching scorecards, Follow-up automation. Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library.
Answered from the vendors’ own pages
Attention: What does Attention actually automate that Gong does not?
Its headline capability is writing back to CRM fields from call content, including custom qualification fields, rather than primarily surfacing calls for later review.
Dock: Do buyers and clients need a licence?
No. External collaborators are free on every plan, including Free.
Attention: Is pricing published?
No. It is sales-quoted on annual contracts, with no self-serve tier, unlike Avoma or Fireflies.
Dock: Is Dock useful without a CRM integration?
Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.
Attention: Is the company financially stable?
It raised a 30 million USD Series B in mid-2026 led by RTP Global, and reports four times year-on-year revenue growth, which is usually sufficient for enterprise vendor review.
Dock: Can it handle post-sale onboarding as well as deals?
Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.
Attention: Which CRMs does it write to?
Salesforce and HubSpot are the primary supported systems, with other CRMs addressed through its open API.
Dock: Is pricing per seat?
Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.
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