Automotive · pricing
TrueCar pricing
TrueCar publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, TrueCar pricing is free, then $299/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $299/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Yes
TrueCar plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 5 | Entry tier |
| Dealer Plus | $299/month | 5 | +$299/month, 5 more features |
| Enterprise | $799/month | 5 | +$500/month, 5 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers vehicle search, price estimates, dealer ratings, mobile app access, saved searches.
Dealer Plus
$299/monthOver Free, this tier adds:
- Lead generation
- Dealer profile
- Performance metrics
- CRM integration
- Priority support
Enterprise
$799/monthOver Dealer Plus, this tier adds:
- Everything in Dealer Plus
- Custom integration
- API access
- Dedicated account manager
- Advanced analytics
Where TrueCar stops being free
Free, Free
- Vehicle search
- Price estimates
- Dealer ratings
- Mobile app access
- Saved searches
Dealer Plus, $299/month
The first thing you pay for:
- Lead generation
- Dealer profile
- Performance metrics
- CRM integration
- Priority support
What the product covers
The full TrueCar feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Price transparency
- Inventory search
- Dealer ratings
- Consumer reviews
- Lead generation
- Pricing reports
- Market analysis
- Mobile app
Integrations
- CRM systems
- DMS platforms
- Email marketing
- Analytics tools
- Dealer networks
- Payment processors
- Mobile apps
- Marketing automation
Security
- SSL encryption
- Secure authentication
- Data protection
- Privacy standards
Deployment
- Cloud deployment
Platform
- Web support
- Mobile support
- App support
Localization
- English language support
- Spanish language support
People bring TrueCar in for dealership management, service scheduling, inventory management, sales operations, customer relationship. If that is not the job you are buying for, the alternatives to TrueCar are worth a look before you commit to a tier.
How that compares in Automotive
Across the 3 automotive tools in this directory that publish a starting price, the median entry point is $199/month. TrueCar starts at $299/month, which puts it above the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| TrueCar (this page) | Free, then $299/month | subscription | - | |
| Tesla | Free | Free app, hardware bound to a Tesla vehicle, some features need Premium Connectivity | - | vs TrueCar |
| CARFAX for Dealers | On request | subscription | - | vs TrueCar |
| DealerSocket | On request | quote | - | vs TrueCar |
| Epicor DMS | On request | quote | - | vs TrueCar |
| CDK Global | On request | quote | - | vs TrueCar |
| Black Book | $199/month | subscription | - | vs TrueCar |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the TrueCar badges page.
Before you pay for TrueCar
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between Free and $799/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
TrueCar runs on web, mobile, app, and is published by TrueCar Inc. of Santa Monica, CA. The full record is on the TrueCar review, and the rest of the category is under best automotive tools.
TrueCar pricing questions
- How much does TrueCar cost?
- TrueCar publishes 3 tiers, from Free for Free up to $799/month for Enterprise. The entry tier costs nothing.
- Does TrueCar have a free plan?
- Yes. The Free tier costs nothing and covers vehicle search, price estimates, dealer ratings. Paying starts at $299/month for Dealer Plus.
- What is the difference between Free and Dealer Plus on TrueCar?
- Dealer Plus costs $299/month against Free, and adds lead generation, dealer profile, performance metrics, crm integration.
- Is the Enterprise plan on TrueCar worth it?
- That depends entirely on whether you need what it adds, which on the published record is everything in dealer plus, custom integration, api access, dedicated account manager. It costs $799/month against $299/month for Dealer Plus. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is TrueCar expensive for a automotive tool?
- It starts above the middle of its category. Across the 3 automotive tools in this directory that publish a starting price, the median entry point is $199/month; TrueCar starts at $299/month.
- Which automotive tools can I use without paying?
- 1 of the 8 automotive tools listed alongside TrueCar have a free tier: Tesla.
- What am I actually paying for with TrueCar?
- The record lists 26 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for dealership management, service scheduling, inventory management.
- Does TrueCar charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these TrueCar prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare TrueCar against before paying?
- The closest automotive tools in this directory are Tesla, CARFAX for Dealers, DealerSocket, Epicor DMS. Each has a side-by-side comparison with TrueCar covering price, platforms and features.