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TrueCar

Transparent pricing and deals on cars

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Overview

What TrueCar does

TrueCar is a leading digital automotive marketplace providing price transparency, inventory access, and consumer-to-dealer connections. Their platform helps buyers find the right car at a fair price.

What people use it for

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

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The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about TrueCar.

  • TrueCar's consumer car-shopping and pricing tools are free to use; the company is monetized through dealer partnerships rather than a consumer subscription

Pricing

What TrueCar costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Vehicle search
  • Price estimates
  • Dealer ratings
  • Mobile app access
  • Saved searches

Dealer Plus

$299 /mo

  • Lead generation
  • Dealer profile
  • Performance metrics
  • CRM integration
  • Priority support

Enterprise

$799 /mo

  • Everything in Dealer Plus
  • Custom integration
  • API access
  • Dedicated account manager
  • Advanced analytics

Capabilities

Features

  • Price transparency

    Price transparency capability

  • Inventory search

    Inventory search capability

  • Dealer ratings

    Dealer ratings capability

  • Consumer reviews

    Consumer reviews capability

  • Lead generation

    Lead generation capability

  • Pricing reports

    Pricing reports capability

  • Market analysis

    Market analysis capability

  • Mobile app

    Mobile app capability

  • CRM systems

    Integration with CRM systems

  • DMS platforms

    Integration with DMS platforms

  • Email marketing

    Integration with Email marketing

  • Analytics tools

    Integration with Analytics tools

Behind it

Who makes TrueCar

Company
TrueCar Inc.
Based in
Santa Monica, CA
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Keep looking

Where to go from TrueCar

Other Automotive software

Softwr does not host reviews and shows no star rating for TrueCar, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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