TrueCarvs
Carfax
Carfax: Vehicle history reports and information
TrueCar
Transparent pricing and deals on cars
As of 30 August 2026, TrueCar has a free plan and paid plans start at $299/month. TrueCar is a leading digital automotive marketplace providing price transparency, inventory access, and consumer-to-dealer connections. Softwr lists it under Automotive. TrueCar is made by TrueCar Inc., launched in 2005, available on Web, iOS, Android.
Overview
What TrueCar does
TrueCar is a leading digital automotive marketplace providing price transparency, inventory access, and consumer-to-dealer connections. Their platform helps buyers find the right car at a fair price.
What people use it for
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about TrueCar.
- TrueCar's consumer car-shopping and pricing tools are free to use; the company is monetized through dealer partnerships rather than a consumer subscription
Cross-shopped
What people choose instead of TrueCar
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- TrueCarvsCDK Global
CDK Global: Drive your dealership forward
- TrueCarvsEdmunds
Edmunds: Car research, reviews, and pricing
- TrueCarvsAutoCheck
AutoCheck: Vehicle history reports and auction information
Pricing
What TrueCar costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Vehicle search
- Price estimates
- Dealer ratings
- Mobile app access
- Saved searches
Dealer Plus
$299 /mo
- Lead generation
- Dealer profile
- Performance metrics
- CRM integration
- Priority support
Enterprise
$799 /mo
- Everything in Dealer Plus
- Custom integration
- API access
- Dedicated account manager
- Advanced analytics
Capabilities
Features
Price transparency
Inventory search
Dealer ratings
Consumer reviews
Lead generation
Pricing reports
Market analysis
Mobile app
CRM systems
Integration with CRM systems
DMS platforms
Integration with DMS platforms
Email marketing
Integration with Email marketing
Analytics tools
Integration with Analytics tools
Behind it
Who makes TrueCar
- Company
- TrueCar Inc.
- Based in
- Santa Monica, CA
Keep looking
Where to go from TrueCar
- TrueCar alternativesEvery product people weigh against it
- TrueCar pricingPlans, floors and what the tiers exclude
- TrueCar badgesWhich rules it meets, and the figure behind each
- All Automotive softwareThe full category
- Best Automotive softwareThe shortlist, and how it was cut
Best Automotive software for
Compare TrueCar with
- Edmunds
- Carfax
- AutoCheck
- CDK Global
- CarGurus
- AutoTrader
- Cars.com
- Cox Automotive
- Carvana
- Vroom
- KBB
- AutoVitals
- Digital Air Strike
- Epicor DMS
- iATN
- IDENTIFIX
- J.D. Power
- KBB
Other Automotive software
Softwr does not host reviews and shows no star rating for TrueCar, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on TrueCar
TrueCar alternatives
What people switch to, and what they give up
TrueCar pricing
Every tier, and where the cost actually lands
Compare TrueCar
Put it head to head with anything we hold
TrueCar badge
Its rating, and an embed for your own site
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