Automotive · head to head
AutoiPacket vs TrueCar
The short version
- Only TrueCar has a free tier, so it costs nothing to try first.
- Each has a real cost: AutoiPacket autoiPacket now trades as iPacket (autoipacket.com redirects to ipacket.us, same legal entity AutoiPacket, LLC of Parkersburg, WV, confirmed by the site footer), and publishes no price anywhere on its site: access is sold only through a booked demo, with four separate named products (iPacket Digital Vehicle Presentations, iPacket Recon, iPacket OnTargeting, and OEM Window Stickers) each gated behind a sales call rather than a published rate (archived 19 November 2025); TrueCar trueCar's consumer car-shopping and pricing tools are free to use; the company is monetized through dealer partnerships rather than a consumer subscription
- They diverge on capability: AutoiPacket covers Online showroom, TrueCar covers Price transparency.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which AutoiPacket and TrueCar actually diverge.
| Attribute | AutoiPacket | TrueCar |
|---|---|---|
| Starting price | $1500/month | Free |
| Free tier | No | Yes |
| Platforms | Web, Mobile, Responsive | Web, Mobile, App |
| Founded | 2012 | 2005 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Automotive).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AutoiPacket
- Online showroom
- Digital retailing
- Paperless workflow
- Customer portal
- Document management
- E-signature integration
- Buyer experience
- Transaction management
Only in TrueCar
- Price transparency
- Inventory search
- Dealer ratings
- Consumer reviews
- Lead generation
- Pricing reports
- Market analysis
- Mobile app
Both cover
- Payment processors
- CRM systems
- SSL encryption
- Secure authentication
What people use each for
The jobs each tool is most often brought in to do.
AutoiPacket
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
TrueCar
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AutoiPacket
- AutoiPacket now trades as iPacket (autoipacket.com redirects to ipacket.us, same legal entity AutoiPacket, LLC of Parkersburg, WV, confirmed by the site footer), and publishes no price anywhere on its site: access is sold only through a booked demo, with four separate named products (iPacket Digital Vehicle Presentations, iPacket Recon, iPacket OnTargeting, and OEM Window Stickers) each gated behind a sales call rather than a published rate (archived 19 November 2025)
TrueCar
- TrueCar's consumer car-shopping and pricing tools are free to use; the company is monetized through dealer partnerships rather than a consumer subscription
Pricing, plan by plan
AutoiPacket
$1500/month- Essential$1500/month
- Online showroom
- Digital retailing
- Basic reporting
- Professional$2500/month
- Everything in Essential
- Advanced analytics
- Customer portal
- Enterprise$undefined/month
- Everything in Professional
- Custom integrations
- Dedicated account manager
TrueCar
Free- FreeFree
- Vehicle search
- Price estimates
- Dealer ratings
- Dealer Plus$299/month
- Lead generation
- Dealer profile
- Performance metrics
- Enterprise$799/month
- Everything in Dealer Plus
- Custom integration
- API access
Which should you pick?
Choose AutoiPacket if
- You need online showroom.
- You work on Web, Mobile, Responsive.
- You also want digital retailing.
Choose TrueCar if
- You need price transparency.
- You want to start without paying.
- You work on Web, Mobile, App.
- You also want inventory search.
Questions people ask
- Is AutoiPacket or TrueCar better?
- Neither clearly leads. AutoiPacket starts at $1500/month and TrueCar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AutoiPacket or TrueCar?
- TrueCar has a free tier; the other does not. Paid plans start at $1500/month for AutoiPacket and Free for TrueCar.
- Does AutoiPacket or TrueCar run on more platforms?
- AutoiPacket runs on Web, Mobile, Responsive. TrueCar runs on Web, Mobile, App.
- Can I use TrueCar for free?
- Yes. TrueCar has a free tier, so you can try it without paying. AutoiPacket starts at $1500/month.
- What is AutoiPacket best used for?
- AutoiPacket is most often used for dealership management, service scheduling, inventory management, sales operations.
- What can AutoiPacket do that TrueCar cannot?
- AutoiPacket covers Online showroom, Digital retailing, Paperless workflow, Customer portal. TrueCar covers Price transparency, Inventory search, Dealer ratings, Consumer reviews. Both handle Payment processors, CRM systems, SSL encryption, Secure authentication.
Answered from the vendors’ own pages
AutoiPacket: How do I get iPacket pricing?
iPacket does not publish pricing on their website. Contact their sales team at 855-893-9340 or book a demo to discuss pricing.
SourceAutoiPacket: Does iPacket integrate with other platforms?
Yes. iPacket integrates with 150+ platforms including your CRM and provides shipping and logistics management capabilities.
SourceRelated pages
More on AutoiPacket
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