Softwr

Customer Support · head to head

Customerly vs Knowlarity

Customerly logo

Customerly

Customer Support

Customer service suite with live chat and automation

From
Free
Free plan
Yes
Full reviewWebsite
Knowlarity logo

Knowlarity

Telecommunications

Indian cloud telephony for virtual numbers, IVR and call centre operations

From
1999/month
Free plan
No
Full reviewWebsite

The short version

  • Only Customerly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale; Knowlarity it is sold only in India and the UAE, so an organisation outside those markets cannot buy it at all regardless of how well it fits.
  • They diverge on capability: Customerly covers Live chat, Knowlarity covers Virtual and toll-free numbers.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Customerly and Knowlarity actually diverge.

Attributes where Customerly and Knowlarity differ
AttributeCustomerlyKnowlarity
Starting priceFree1999/month
Pricing modelsubscriptionPer agent per month
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, iOS, Android, API
CategoryCustomer SupportTelecommunications
Founded2015Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Customerly

  • Live chat
  • Email marketing
  • Customer surveys
  • Help center
  • Automation
  • Video chat
  • Slack
  • WordPress

Only in Knowlarity

  • Virtual and toll-free numbers
  • IVR
  • Cloud contact centre
  • Number masking
  • Missed call service
  • Automated outbound
  • Speech analytics
  • WhatsApp Business API

What people use each for

The jobs each tool is most often brought in to do.

Customerly

  • Customer supportnot Knowlarity
  • Lead generationnot Knowlarity
  • Email marketingnot Knowlarity
  • Customer feedbacknot Knowlarity

Knowlarity

  • An Indian business needs call tracking against marketing campaigns using virtual numbers with an all-India single rate rather than circle-by-circle pricing.not Customerly
  • A marketplace or delivery operation must connect customers and riders without exposing either phone number, which is what the number masking product exists for.not Customerly
  • A company running rural or low-data campaigns wants missed call as a lead capture and opt-in channel, which has no equivalent in Western telephony platforms.not Customerly
  • An Indian contact centre wants published per-agent pricing it can budget against instead of the quote-only approach taken by Ameyo, Genesys and the international vendors.not Customerly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Customerly

  • Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • Limited to 11-50 employees according to company size metrics

Knowlarity

  • It is sold only in India and the UAE, so an organisation outside those markets cannot buy it at all regardless of how well it fits.
  • Ownership by Gupshup means voice sits inside a messaging-first company, and the strategic emphasis and investment now favour WhatsApp and conversational messaging over the traditional telephony line.
  • Published pricing covers the contact centre agent seats, but numbers, minutes beyond bundles, SMS, WhatsApp conversations and speech analytics are separate charges, so the monthly bill is materially above the headline per-agent figure.
  • SMS in India requires DLT registration of headers and templates under TRAI rules, and that compliance overhead falls on the customer, delaying campaign launches in a way buyers from other markets do not expect.
  • The contact centre feature depth, reporting and workforce management are thin next to Genesys, Five9 or NICE, so a large or complex operation will find quality management and forecasting missing rather than merely simpler.

Pricing, plan by plan

Customerly

Free
  • FreeFree
    • 2 teammates
    • Live chat
    • Basic surveys
  • Essential$9/month
    • Unlimited chat
    • Help center
    • Automation
  • Startup$29/month
    • Video chat
    • Funnels
    • Priority support
  • Pro$79/month
    • White label
    • Advanced analytics
    • API access

Knowlarity

1999/month
  • Unlimited Inbound Contact Centre$1999/month
    • Per agent per month
    • Unlimited inbound calling
    • All-India single rate
  • Inbound and Outbound Contact Centre$2999/month
    • Per agent per month
    • Inbound and outbound calling
    • Agent softphone with WebRTC
  • Contact Centre with Lead Management$3499/month
    • Per agent per month
    • Adds lead management
    • Dispositions and follow-up tracking
  • Enterprise$undefined/month
    • Customised plans
    • MPLS connectivity options
    • Quoted on application

Which should you pick?

Choose Customerly if

  • You need live chat.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Customerly review

Choose Knowlarity if

  • You need virtual and toll-free numbers.
  • You work on Web, iOS, Android, API.
  • You also want ivr.
Knowlarity review

Questions people ask

Is Customerly or Knowlarity better?
Neither clearly leads. Customerly starts at Free and Knowlarity at 1999/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Customerly or Knowlarity?
Customerly has a free tier; the other does not. Paid plans start at Free for Customerly and 1999/month for Knowlarity.
Does Customerly or Knowlarity run on more platforms?
Customerly runs on Web, Ios, Android. Knowlarity runs on Web, iOS, Android, API.
Can I use Customerly for free?
Yes. Customerly has a free tier, so you can try it without paying. Knowlarity starts at 1999/month.
What is Customerly best used for?
Customerly is most often used for customer support, lead generation, email marketing, customer feedback. Of those, customer support and lead generation are not what Knowlarity is typically brought in for.
What can Customerly do that Knowlarity cannot?
Customerly covers Live chat, Email marketing, Customer surveys, Help center. Knowlarity covers Virtual and toll-free numbers, IVR, Cloud contact centre, Number masking.

Answered from the vendors’ own pages

Customerly: Where is Customerly's data stored?

All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.

Source
Knowlarity: Is Knowlarity still a product after the Gupshup acquisition?

Yes. Gupshup acquired it in 2021 but Knowlarity still has its own website, product line and published pricing rather than being folded into the Gupshup brand.

Customerly: What messaging channels does Customerly support?

Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.

Source
Knowlarity: Can I buy Knowlarity outside India?

Only in the UAE. The site offers India and UAE selectors and the numbering, compliance and support are built for those markets.

Customerly: How much of customer support can Customerly automate?

Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.

Source
Knowlarity: What does a contact centre seat cost?

From 1,999 rupees per agent per month for unlimited inbound, 2,999 for inbound and outbound, and 3,499 with lead management, before numbers, minutes and messaging.

Knowlarity: What is a missed call service?

A number that customers ring and hang up on, registering an opt-in or lead at no cost to the caller. It is a mainstream Indian marketing channel with no Western equivalent.

Share

Related pages

More on Customerly

More on Knowlarity

Keep looking

Other head to heads