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Customer Support · head to head

Customerly vs Plivo

Customerly logo

Customerly

Customer Support

Customer service suite with live chat and automation

From
Free
Free plan
Yes
Full reviewWebsite
Plivo logo

Plivo

Telecommunications

SMS and voice APIs priced to undercut the larger aggregators

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Customerly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale; Plivo the headline per-message saving does not apply to US 10DLC registration fees or carrier surcharges, which are pass-through costs and identical across vendors.
  • They diverge on capability: Customerly covers Live chat, Plivo covers Published country rate card.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Customerly and Plivo actually diverge.

Attributes where Customerly and Plivo differ
AttributeCustomerlyPlivo
Starting priceFreeOn request
Pricing modelsubscriptionPer message and per minute, priced by destination country
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, APIs, Python, JavaScript, Java, PHP, Ruby, Go
CategoryCustomer SupportTelecommunications
Founded2015Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Customerly

  • Live chat
  • Email marketing
  • Customer surveys
  • Help center
  • Automation
  • Video chat
  • Slack
  • WordPress

Only in Plivo

  • Published country rate card
  • Programmable SMS and MMS
  • Programmable voice
  • Contact centre product
  • 10DLC registration

What people use each for

The jobs each tool is most often brought in to do.

Customerly

  • Customer supportnot Plivo
  • Lead generationnot Plivo
  • Email marketingnot Plivo
  • Customer feedbacknot Plivo

Plivo

  • Products sending high volumes of transactional SMS where unit price determines channel viabilitynot Customerly
  • Teams migrating from a more expensive aggregator without changing their architecturenot Customerly
  • Notification and alerting systems with predictable, steady message volumenot Customerly
  • Businesses wanting voice and messaging from one supplier with published ratesnot Customerly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Customerly

  • Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • Limited to 11-50 employees according to company size metrics

Plivo

  • The headline per-message saving does not apply to US 10DLC registration fees or carrier surcharges, which are pass-through costs and identical across vendors.
  • The feature surface is narrower than the market leader, so products needing video, email or richer verification will need a second supplier.
  • Support is tiered and the entry tier is not appropriate for traffic that a business depends on commercially.
  • Deliverability on some international routes depends on an underlying carrier mix that can change without the customer being informed.
  • Its price advantage is smaller on US A2P traffic than on international routes, so a US-only sender may save considerably less than a headline comparison suggested.

Pricing, plan by plan

Customerly

Free
  • FreeFree
    • 2 teammates
    • Live chat
    • Basic surveys
  • Essential$9/month
    • Unlimited chat
    • Help center
    • Automation
  • Startup$29/month
    • Video chat
    • Funnels
    • Priority support
  • Pro$79/month
    • White label
    • Advanced analytics
    • API access

Plivo

On request
  • Pay as you go$undefined/month
    • Published per-country rate card for SMS and voice
    • Volume discounts negotiated above published tiers
    • US 10DLC registration fees and carrier surcharges billed separately

Which should you pick?

Choose Customerly if

  • You need live chat.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Customerly review

Choose Plivo if

  • You need published country rate card.
  • You work on Web, APIs, Python, JavaScript, Java, PHP, Ruby, Go.
  • You also want programmable sms and mms.
Plivo review

Questions people ask

Is Customerly or Plivo better?
Neither clearly leads. Customerly starts at Free and Plivo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Customerly or Plivo?
Customerly has a free tier; the other does not. Paid plans start at Free for Customerly and On request for Plivo.
Does Customerly or Plivo run on more platforms?
Customerly runs on Web, Ios, Android. Plivo runs on Web, APIs, Python, JavaScript, Java, PHP, Ruby, Go.
Can I use Customerly for free?
Yes. Customerly has a free tier, so you can try it without paying. Plivo starts at On request.
What is Customerly best used for?
Customerly is most often used for customer support, lead generation, email marketing, customer feedback. Of those, customer support and lead generation are not what Plivo is typically brought in for.
What can Customerly do that Plivo cannot?
Customerly covers Live chat, Email marketing, Customer surveys, Help center. Plivo covers Published country rate card, Programmable SMS and MMS, Programmable voice, Contact centre product.

Answered from the vendors’ own pages

Customerly: Where is Customerly's data stored?

All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.

Source
Plivo: Will switching to Plivo cut our US messaging bill?

Partly. The per-message rate may fall, but 10DLC brand and campaign fees and the per-segment carrier surcharges are pass-through costs that are the same whichever provider you use.

Customerly: What messaging channels does Customerly support?

Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.

Source
Plivo: Does Plivo publish pricing?

Yes, as a per-destination rate card covering SMS and voice by country, so you can model your own destination mix before contacting sales.

Customerly: How much of customer support can Customerly automate?

Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.

Source
Plivo: How does it compare with Twilio?

Generally cheaper per unit on the same routes and narrower in scope. Twilio wins on ecosystem, channel breadth and documentation.

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