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Customer Support · head to head

Groove vs Knowlarity

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Free plan
No
Full reviewWebsite
Knowlarity logo

Knowlarity

Telecommunications

Indian cloud telephony for virtual numbers, IVR and call centre operations

From
1999/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Knowlarity it is sold only in India and the UAE, so an organisation outside those markets cannot buy it at all regardless of how well it fits.
  • They diverge on capability: Groove covers Shared inbox, Knowlarity covers Virtual and toll-free numbers.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Groove and Knowlarity actually diverge.

Attributes where Groove and Knowlarity differ
AttributeGrooveKnowlarity
Starting price$12/month1999/month
Pricing modelsubscriptionPer agent per month
PlatformsWeb, Ios, AndroidWeb, iOS, Android, API
CategoryCustomer SupportTelecommunications
Founded2011Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Slack
  • Salesforce

Only in Knowlarity

  • Virtual and toll-free numbers
  • IVR
  • Cloud contact centre
  • Number masking
  • Missed call service
  • Automated outbound
  • Speech analytics
  • WhatsApp Business API

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Knowlarity
  • Handling email, chat and messaging support in one queuenot Knowlarity

Knowlarity

  • An Indian business needs call tracking against marketing campaigns using virtual numbers with an all-India single rate rather than circle-by-circle pricing.not Groove
  • A marketplace or delivery operation must connect customers and riders without exposing either phone number, which is what the number masking product exists for.not Groove
  • A company running rural or low-data campaigns wants missed call as a lead capture and opt-in channel, which has no equivalent in Western telephony platforms.not Groove
  • An Indian contact centre wants published per-agent pricing it can budget against instead of the quote-only approach taken by Ameyo, Genesys and the international vendors.not Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Knowlarity

  • It is sold only in India and the UAE, so an organisation outside those markets cannot buy it at all regardless of how well it fits.
  • Ownership by Gupshup means voice sits inside a messaging-first company, and the strategic emphasis and investment now favour WhatsApp and conversational messaging over the traditional telephony line.
  • Published pricing covers the contact centre agent seats, but numbers, minutes beyond bundles, SMS, WhatsApp conversations and speech analytics are separate charges, so the monthly bill is materially above the headline per-agent figure.
  • SMS in India requires DLT registration of headers and templates under TRAI rules, and that compliance overhead falls on the customer, delaying campaign launches in a way buyers from other markets do not expect.
  • The contact centre feature depth, reporting and workforce management are thin next to Genesys, Five9 or NICE, so a large or complex operation will find quality management and forecasting missing rather than merely simpler.

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Knowlarity

1999/month
  • Unlimited Inbound Contact Centre$1999/month
    • Per agent per month
    • Unlimited inbound calling
    • All-India single rate
  • Inbound and Outbound Contact Centre$2999/month
    • Per agent per month
    • Inbound and outbound calling
    • Agent softphone with WebRTC
  • Contact Centre with Lead Management$3499/month
    • Per agent per month
    • Adds lead management
    • Dispositions and follow-up tracking
  • Enterprise$undefined/month
    • Customised plans
    • MPLS connectivity options
    • Quoted on application

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Choose Knowlarity if

  • You need virtual and toll-free numbers.
  • You work on Web, iOS, Android, API.
  • You also want ivr.
Knowlarity review

Questions people ask

Is Groove or Knowlarity better?
Neither clearly leads. Groove starts at $12/month and Knowlarity at 1999/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or Knowlarity?
Groove starts at $12/month and Knowlarity at 1999/month.
Does Groove or Knowlarity run on more platforms?
Groove runs on Web, Ios, Android. Knowlarity runs on Web, iOS, Android, API.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Knowlarity is typically brought in for.
What can Groove do that Knowlarity cannot?
Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Knowlarity covers Virtual and toll-free numbers, IVR, Cloud contact centre, Number masking.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Knowlarity: Is Knowlarity still a product after the Gupshup acquisition?

Yes. Gupshup acquired it in 2021 but Knowlarity still has its own website, product line and published pricing rather than being folded into the Gupshup brand.

Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Knowlarity: Can I buy Knowlarity outside India?

Only in the UAE. The site offers India and UAE selectors and the numbering, compliance and support are built for those markets.

Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Knowlarity: What does a contact centre seat cost?

From 1,999 rupees per agent per month for unlimited inbound, 2,999 for inbound and outbound, and 3,499 with lead management, before numbers, minutes and messaging.

Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
Knowlarity: What is a missed call service?

A number that customers ring and hang up on, registering an opt-in or lead at no cost to the caller. It is a mainstream Indian marketing channel with no Western equivalent.

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