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HR · head to head

Culture Amp vs Qualtrics EmployeeXM

Culture Amp logo

Culture Amp

HR

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
Qualtrics EmployeeXM logo

Qualtrics EmployeeXM

Employee Engagement

Turn employee feedback into action

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; Qualtrics EmployeeXM pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics
  • They diverge on capability: Culture Amp covers Employee engagement surveys, Qualtrics EmployeeXM covers Engagement surveys.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Culture Amp and Qualtrics EmployeeXM actually diverge.

Attributes where Culture Amp and Qualtrics EmployeeXM differ
AttributeCulture AmpQualtrics EmployeeXM
Pricing modelsubscriptionquote
CategoryHREmployee Engagement
Founded20092002

Identical on both: starting price (On request), free tier (No), platforms (Web, Ios, Android, Api), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Performance management
  • Goal tracking
  • Analytics & insights
  • Manager effectiveness
  • BambooHR
  • Namely
  • ADP

Only in Qualtrics EmployeeXM

  • Engagement surveys
  • Lifecycle surveys
  • AI-powered insights
  • Predictive analytics
  • Manager enablement
  • Oracle HCM
  • ServiceNow
  • SSO providers

Both cover

  • Pulse surveys
  • 360-degree feedback
  • Action planning
  • Slack
  • Microsoft Teams
  • Workday
  • SAP SuccessFactors
  • HRIS systems
  • SOC2 Type II
  • ISO27001
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot Qualtrics EmployeeXM
  • Performance reviews and development planning across an organisationnot Qualtrics EmployeeXM

Qualtrics EmployeeXM

  • Organizations wanting employee experience tools priced against their own headcount rather than a flat seat feenot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Qualtrics EmployeeXM

  • Pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics
  • Pricing is based on employee count rather than a flat platform fee, so cost scales with organization size

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Qualtrics EmployeeXM

On request
  • Essentials$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Basic analytics
  • Business$undefined/month
    • Everything in Essentials
    • AI insights
    • Predictive analytics
  • Enterprise$undefined/month
    • Everything in Business
    • Custom integrations
    • Advanced security

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want performance management.
Culture Amp review

Choose Qualtrics EmployeeXM if

  • You need engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want lifecycle surveys.
Qualtrics EmployeeXM review

Questions people ask

Is Culture Amp or Qualtrics EmployeeXM better?
Neither clearly leads. Culture Amp starts at On request and Qualtrics EmployeeXM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or Qualtrics EmployeeXM?
Culture Amp starts at On request and Qualtrics EmployeeXM at On request.
Does Culture Amp or Qualtrics EmployeeXM run on more platforms?
Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what Qualtrics EmployeeXM is typically brought in for.
What can Culture Amp do that Qualtrics EmployeeXM cannot?
Culture Amp covers Employee engagement surveys, Performance management, Goal tracking, Analytics & insights. Qualtrics EmployeeXM covers Engagement surveys, Lifecycle surveys, AI-powered insights, Predictive analytics. Both handle Pulse surveys, 360-degree feedback, Action planning, Slack.

Answered from the vendors’ own pages

Culture Amp: How much does Culture Amp cost?

Culture Amp does not publish specific pricing. The vendor uses a custom pricing model based on the number of employees in your organization, the product chosen, and the service tier needed. Annual billing is required. Interested customers must request a quote to receive pricing details.

Source
Qualtrics EmployeeXM: Does Qualtrics offer a free demo or trial?

Yes, Qualtrics offers a free product tour and demo request option. Prospects can see the platform directly through an on-demand demo or schedule a consultation with the sales team to understand how it works.

Source
Culture Amp: What factors determine Culture Amp pricing?

Culture Amp pricing depends on three factors: the number of employees, the specific product chosen, and the service tier. Organizations are typically categorized as small/medium (under 200 employees), mid-market (200-999 employees), or enterprise (1000+ employees). Annual prepayment is required.

Source
Qualtrics EmployeeXM: What does Qualtrics' Employee Experience platform measure?

Qualtrics measures employee experience across the entire lifecycle including candidate experience, onboarding, development, pulse listening, and exit. The platform provides real-time dashboards and analytics to track engagement, predict attrition, and measure the impact of initiatives on business outcomes.

Source
Qualtrics EmployeeXM: How does Qualtrics differ from annual engagement surveys?

Qualtrics enables continuous listening with real-time pulse surveys and lifecycle feedback, rather than relying on annual surveys. It automatically analyzes thousands of open-text comments using AI to surface trending themes. Organizations with increased employee listening see up to 25 points higher engagement.

Source
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