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Employee Engagement · head to head

Cooleaf vs Qualtrics EmployeeXM

Cooleaf logo

Cooleaf

Employee Engagement

Employee engagement and recognition made easy

From
$4/month
Rated
-
Full reviewWebsite
Qualtrics EmployeeXM logo

Qualtrics EmployeeXM

Employee Engagement

Turn employee feedback into action

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cooleaf cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013); Qualtrics EmployeeXM pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics
  • They diverge on capability: Cooleaf covers Peer recognition, Qualtrics EmployeeXM covers Engagement surveys.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cooleaf and Qualtrics EmployeeXM actually diverge.

Attributes where Cooleaf and Qualtrics EmployeeXM differ
AttributeCooleafQualtrics EmployeeXM
Starting price$4/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, Ios, Android, Api
Founded20142002

Identical on both: free tier (No), user rating (Not yet rated), category (Employee Engagement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cooleaf

  • Peer recognition
  • Rewards marketplace
  • Wellness challenges
  • Team activities
  • Gamification
  • Analytics
  • Mobile app
  • Social feed

Only in Qualtrics EmployeeXM

  • Engagement surveys
  • Pulse surveys
  • Lifecycle surveys
  • AI-powered insights
  • Predictive analytics
  • Action planning
  • Manager enablement
  • 360-degree feedback

Both cover

  • Slack
  • Microsoft Teams
  • Workday

What people use each for

The jobs each tool is most often brought in to do.

Cooleaf

  • Employee recognitionnot Qualtrics EmployeeXM
  • Wellness programsnot Qualtrics EmployeeXM
  • Team buildingnot Qualtrics EmployeeXM
  • Culture improvementnot Qualtrics EmployeeXM

Qualtrics EmployeeXM

  • Organizations wanting employee experience tools priced against their own headcount rather than a flat seat feenot Cooleaf

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cooleaf

  • Cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013)

Qualtrics EmployeeXM

  • Pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics
  • Pricing is based on employee count rather than a flat platform fee, so cost scales with organization size

Pricing, plan by plan

Cooleaf

$4/month
  • Essentials$4/month
    • Recognition
    • Rewards catalog
    • Mobile app
  • Premium$undefined/month
    • Wellness challenges
    • Advanced gamification
    • Custom integrations

Qualtrics EmployeeXM

On request
  • Essentials$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Basic analytics
  • Business$undefined/month
    • Everything in Essentials
    • AI insights
    • Predictive analytics
  • Enterprise$undefined/month
    • Everything in Business
    • Custom integrations
    • Advanced security

Which should you pick?

Choose Cooleaf if

  • You need peer recognition.
  • You also want rewards marketplace.
Cooleaf review

Choose Qualtrics EmployeeXM if

  • You need engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Qualtrics EmployeeXM review

Questions people ask

Is Cooleaf or Qualtrics EmployeeXM better?
Neither clearly leads. Cooleaf starts at $4/month and Qualtrics EmployeeXM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cooleaf or Qualtrics EmployeeXM?
Cooleaf starts at $4/month and Qualtrics EmployeeXM at On request.
Does Cooleaf or Qualtrics EmployeeXM run on more platforms?
Cooleaf runs on Web. Qualtrics EmployeeXM runs on Web, Ios, Android, Api.
What is Cooleaf best used for?
Cooleaf is most often used for employee recognition, wellness programs, team building, culture improvement. Of those, employee recognition and wellness programs are not what Qualtrics EmployeeXM is typically brought in for.
What can Cooleaf do that Qualtrics EmployeeXM cannot?
Cooleaf covers Peer recognition, Rewards marketplace, Wellness challenges, Team activities. Qualtrics EmployeeXM covers Engagement surveys, Pulse surveys, Lifecycle surveys, AI-powered insights. Both handle Slack, Microsoft Teams, Workday.

Answered from the vendors’ own pages

Cooleaf: How do I find out Cooleaf's pricing?

Cooleaf does not publish pricing on its website. Customers need to visit the full ITA Group website or contact their sales team directly to request pricing information.

Source
Qualtrics EmployeeXM: Does Qualtrics offer a free demo or trial?

Yes, Qualtrics offers a free product tour and demo request option. Prospects can see the platform directly through an on-demand demo or schedule a consultation with the sales team to understand how it works.

Source
Cooleaf: Is there a free trial available?

The website does not mention a free trial option. Trial availability would need to be discussed with the sales team.

Source
Qualtrics EmployeeXM: What does Qualtrics' Employee Experience platform measure?

Qualtrics measures employee experience across the entire lifecycle including candidate experience, onboarding, development, pulse listening, and exit. The platform provides real-time dashboards and analytics to track engagement, predict attrition, and measure the impact of initiatives on business outcomes.

Source
Cooleaf: Can I see a demo before getting a pricing quote?

The website does not specify whether a demo is available without pricing discussion. Contact with the sales team or ITA Group would be necessary to request a demo.

Source
Qualtrics EmployeeXM: How does Qualtrics differ from annual engagement surveys?

Qualtrics enables continuous listening with real-time pulse surveys and lifecycle feedback, rather than relying on annual surveys. It automatically analyzes thousands of open-text comments using AI to surface trending themes. Organizations with increased employee listening see up to 25 points higher engagement.

Source
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