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Employee Engagement · head to head

BetterUp vs Culture Amp

BetterUp logo

BetterUp

Employee Engagement

Unlock human transformation

From
On request
Rated
-
Full reviewWebsite
Culture Amp logo

Culture Amp

HR

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BetterUp no pricing page or published pricing information available; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
  • They diverge on capability: BetterUp covers 1-on-1 coaching, Culture Amp covers Employee engagement surveys.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BetterUp and Culture Amp actually diverge.

Attributes where BetterUp and Culture Amp differ
AttributeBetterUpCulture Amp
CategoryEmployee EngagementHR
Founded20132009

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web, Ios, Android, Api), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BetterUp

  • 1-on-1 coaching
  • Mental health support
  • Leadership development
  • AI-powered matching
  • Progress tracking
  • Team analytics
  • Mobile coaching
  • Skill assessments

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Both cover

  • Workday
  • SAP SuccessFactors
  • Microsoft Teams
  • Slack
  • HRIS systems
  • SOC2 Type II
  • ISO27001
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

BetterUp

  • One-to-one professional coaching provided as an employee benefitnot Culture Amp
  • Manager development programmesnot Culture Amp
  • Leadership development at enterprise scalenot Culture Amp
  • Measuring coaching impact across a workforcenot Culture Amp

Culture Amp

  • Employee engagement surveys and analysisnot BetterUp
  • Performance reviews and development planning across an organisationnot BetterUp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BetterUp

  • No pricing page or published pricing information available
  • Vendor requires demo request or direct sales contact for pricing
  • No public tiers or feature comparison by price level

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Pricing, plan by plan

BetterUp

On request
  • Care$undefined/month
    • Mental health coaching
    • Stress management
    • Work-life balance
  • Coaching$undefined/month
    • 1-on-1 coaching
    • Leadership development
    • Career growth
  • Enterprise$undefined/month
    • All coaching tiers
    • Executive coaching
    • Team coaching

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Which should you pick?

Choose BetterUp if

  • You need 1-on-1 coaching.
  • You work on Web, Ios, Android, Api.
  • You also want mental health support.
BetterUp review

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Questions people ask

Is BetterUp or Culture Amp better?
Neither clearly leads. BetterUp starts at On request and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BetterUp or Culture Amp?
BetterUp starts at On request and Culture Amp at On request.
Does BetterUp or Culture Amp run on more platforms?
Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
What is BetterUp best used for?
BetterUp is most often used for one-to-one professional coaching provided as an employee benefit, manager development programmes, leadership development at enterprise scale, measuring coaching impact across a workforce. Of those, one-to-one professional coaching provided as an employee benefit and manager development programmes are not what Culture Amp is typically brought in for.
What can BetterUp do that Culture Amp cannot?
BetterUp covers 1-on-1 coaching, Mental health support, Leadership development, AI-powered matching. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle Workday, SAP SuccessFactors, Microsoft Teams, Slack.

Answered from the vendors’ own pages

BetterUp: How is BetterUp priced?

BetterUp does not publish pricing on their website. They use a custom pricing model requiring direct contact with their sales team to receive quotes tailored to organizational needs.

Source
Culture Amp: How much does Culture Amp cost?

Culture Amp does not publish specific pricing. The vendor uses a custom pricing model based on the number of employees in your organization, the product chosen, and the service tier needed. Annual billing is required. Interested customers must request a quote to receive pricing details.

Source
BetterUp: Are there different BetterUp plans for small versus enterprise organizations?

BetterUp offers products for different use cases (Lead, Manage, Grow, Ready) but does not publicly disclose tier-specific pricing or plan structures. Custom quotes are required.

Source
Culture Amp: What factors determine Culture Amp pricing?

Culture Amp pricing depends on three factors: the number of employees, the specific product chosen, and the service tier. Organizations are typically categorized as small/medium (under 200 employees), mid-market (200-999 employees), or enterprise (1000+ employees). Annual prepayment is required.

Source
BetterUp: What is the best way to request BetterUp pricing information?

Organizations can request pricing by using the Request a Demo or Contact Sales options prominently displayed on BetterUp's website to connect with their sales team.

Source
BetterUp: Does BetterUp offer a free trial to evaluate the platform?

BetterUp does not publicly disclose free trial availability or terms on their homepage. Prospects must contact sales to inquire about trial options.

Source
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