Software · head to head
BetterUp vs Culture Amp

Culture Amp
Software
Build a better workplace with employee experience data
- From
- On request
- Rated
- -
The short version
- Each has a real cost: BetterUp sold to employers rather than to individuals, so access depends on your organisation buying it; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
- They diverge on capability: BetterUp covers 1-on-1 coaching, Culture Amp covers Employee engagement surveys.
Where they differ
Only the attributes on which BetterUp and Culture Amp actually diverge.
| Attribute | BetterUp | Culture Amp |
|---|---|---|
| Founded | 2013 | 2009 |
Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web, Ios, Android, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in BetterUp
- 1-on-1 coaching
- Mental health support
- Leadership development
- AI-powered matching
- Progress tracking
- Team analytics
- Mobile coaching
- Skill assessments
Only in Culture Amp
- Employee engagement surveys
- Pulse surveys
- Performance management
- Goal tracking
- 360-degree feedback
- Analytics & insights
- Action planning
- Manager effectiveness
Both cover
- Workday
- SAP SuccessFactors
- Microsoft Teams
- Slack
- HRIS systems
- SOC2 Type II
- ISO27001
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
BetterUp
- One-to-one professional coaching provided as an employee benefitnot Culture Amp
- Manager development programmesnot Culture Amp
- Leadership development at enterprise scalenot Culture Amp
- Measuring coaching impact across a workforcenot Culture Amp
Culture Amp
- Employee engagement surveys and analysisnot BetterUp
- Performance reviews and development planning across an organisationnot BetterUp
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
BetterUp
- Sold to employers rather than to individuals, so access depends on your organisation buying it
- Pricing is not published
- Split into four products, Lead, Manage, Grow and Ready, so coverage is a purchasing decision
Culture Amp
- No price is published, and cost depends on employee count, product chosen and service tier
- All products are billed annually
- Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product
Pricing, plan by plan
BetterUp
On request- Care$undefined/month
- Mental health coaching
- Stress management
- Work-life balance
- Coaching$undefined/month
- 1-on-1 coaching
- Leadership development
- Career growth
- Enterprise$undefined/month
- All coaching tiers
- Executive coaching
- Team coaching
Culture Amp
On request- Engage$undefined/month
- Engagement surveys
- Pulse surveys
- Action planning
- Perform$undefined/month
- Goal tracking
- Performance reviews
- 1-on-1 meetings
- Develop$undefined/month
- Skills development
- Career paths
- Learning integrations
Which should you pick?
Choose BetterUp if
- You need 1-on-1 coaching.
- You work on Web, Ios, Android, Api.
- You also want mental health support.
Choose Culture Amp if
- You need employee engagement surveys.
- You work on Web, Ios, Android, Api.
- You also want pulse surveys.
Questions people ask
- Is BetterUp or Culture Amp better?
- Neither clearly leads. BetterUp starts at On request and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, BetterUp or Culture Amp?
- BetterUp starts at On request and Culture Amp at On request.
- Does BetterUp or Culture Amp run on more platforms?
- Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
- What is BetterUp best used for?
- BetterUp is most often used for one-to-one professional coaching provided as an employee benefit, manager development programmes, leadership development at enterprise scale, measuring coaching impact across a workforce. Of those, one-to-one professional coaching provided as an employee benefit and manager development programmes are not what Culture Amp is typically brought in for.
- What can BetterUp do that Culture Amp cannot?
- BetterUp covers 1-on-1 coaching, Mental health support, Leadership development, AI-powered matching. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle Workday, SAP SuccessFactors, Microsoft Teams, Slack.
Related pages
More on Culture Amp
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