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Employee Engagement · head to head

Cooleaf vs Reward Gateway

Cooleaf logo

Cooleaf

Employee Engagement

Employee engagement and recognition made easy

From
$4/month
Rated
-
Reward Gateway logo

Reward Gateway

Employee Engagement

Total rewards and engagement platform

From
On request
Rated
-

The short version

  • Each has a real cost: Cooleaf cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013); Reward Gateway the pricing URL resolves to a contact and demo request page with no plan, no per-employee rate and no minimum published
  • They diverge on capability: Cooleaf covers Peer recognition, Reward Gateway covers Benefits administration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cooleaf and Reward Gateway actually diverge.

Attributes where Cooleaf and Reward Gateway differ
AttributeCooleafReward Gateway
Starting price$4/monthOn request
Founded20141997

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Employee Engagement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cooleaf

  • Peer recognition
  • Rewards marketplace
  • Wellness challenges
  • Team activities
  • Gamification
  • Analytics
  • Social feed
  • Slack

Only in Reward Gateway

  • Benefits administration
  • Recognition programs
  • Engagement tools
  • Rewards catalog
  • Analytics dashboard
  • Reporting
  • Integrations
  • SAP SuccessFactors

Both cover

  • Mobile app
  • Workday
  • BambooHR
  • ADP

What people use each for

The jobs each tool is most often brought in to do.

Cooleaf

  • Employee recognitionnot Reward Gateway
  • Wellness programsnot Reward Gateway
  • Team buildingnot Reward Gateway
  • Culture improvementnot Reward Gateway

Reward Gateway

  • Employee recognition and reward programs with a points based currencynot Cooleaf
  • Employee discount and benefits marketplacenot Cooleaf
  • Internal communications and pulse surveys for frontline workforcesnot Cooleaf

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cooleaf

  • Cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013)

Reward Gateway

  • The pricing URL resolves to a contact and demo request page with no plan, no per-employee rate and no minimum published
  • The only routes offered are a 30-minute demo request, a broker referral or a phone call
  • The platform is split into separately named products for recognition, wellbeing, commuter benefits and discounts, none of which carries a published price
  • The company now trades as Reward Gateway | Edenred following the Edenred acquisition

Pricing, plan by plan

Cooleaf

$4/month
  • Essentials$4/month
    • Recognition
    • Rewards catalog
    • Mobile app
  • Premium$undefined/month
    • Wellness challenges
    • Advanced gamification
    • Custom integrations

Reward Gateway

On request
  • Reward Gateway Suite$undefined/month
    • Benefits platform
    • Recognition
    • Engagement programs

Which should you pick?

Choose Cooleaf if

  • You need peer recognition.
  • You also want rewards marketplace.

Choose Reward Gateway if

  • You need benefits administration.
  • You also want recognition programs.

Questions people ask

Is Cooleaf or Reward Gateway better?
Neither clearly leads. Cooleaf starts at $4/month and Reward Gateway at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cooleaf or Reward Gateway?
Cooleaf starts at $4/month and Reward Gateway at On request.
Does Cooleaf or Reward Gateway run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Cooleaf best used for?
Cooleaf is most often used for employee recognition, wellness programs, team building, culture improvement. Of those, employee recognition and wellness programs are not what Reward Gateway is typically brought in for.
What can Cooleaf do that Reward Gateway cannot?
Cooleaf covers Peer recognition, Rewards marketplace, Wellness challenges, Team activities. Reward Gateway covers Benefits administration, Recognition programs, Engagement tools, Rewards catalog. Both handle Mobile app, Workday, BambooHR, ADP.

Answered from the vendors’ own pages

Cooleaf: How do I find out Cooleaf's pricing?

Cooleaf does not publish pricing on its website. Customers need to visit the full ITA Group website or contact their sales team directly to request pricing information.

Source
Reward Gateway: How much does Reward Gateway cost?

Reward Gateway does not publish pricing on its website. The company uses a custom pricing model determined through direct consultation with prospects, tailored to organizational size, feature requirements, and specific needs.

Source
Cooleaf: Is there a free trial available?

The website does not mention a free trial option. Trial availability would need to be discussed with the sales team.

Source
Reward Gateway: How do I get a price quote from Reward Gateway?

Interested organizations can request a 30-minute demo at https://www.rewardgateway.com or contact the sales team directly. This indicates Reward Gateway requires direct engagement with sales representatives to discuss pricing.

Source
Cooleaf: Can I see a demo before getting a pricing quote?

The website does not specify whether a demo is available without pricing discussion. Contact with the sales team or ITA Group would be necessary to request a demo.

Source
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